The "Invoice" Every Founder Pays For The 16-Hour Day | Robert Van der Moigg

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when it comes to the entrepreneurs and the founders and people like that, your laptop's not your most important device. Your health is. 100% >> For 20 years, your day job was managing private lives of self-made billionaires. When you were behind closed doors with the 1%, what was the biological reality that the rest of the world couldn't see? >> You don't go to the doctor when you're healthy. >> You go when you're sick. >> You go when you're sick.

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Genetics, it's not your destiny, it's your road map. The power that we have over our genetics is awesome. With preventative health care, preventative medicine, what what we're doing is just taking away the guesswork and going straight for the cause. Your body has a like a biochemical switchboard. [music] So, this biochemical switchboard controls everything in your body. >> What are some other things that might show up in my invoice? in the future. >> Chronic nervous system overload is the

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first one and that's what most people call burnout. >> What are some principles or some things that people should start to become aware of how they look at their doctors, how they can be more aware of their own health? >> They need to ask questions. Don't just be satisfied with an answer. If you are going to see a doctor and he's giving you this medicine or supplement to take, why? >> I'm going to slow down my aging. I'm going to make this the golden standard.

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I'm going to optimize my health. You know, what what should I be thinking about? >> First thing to do is >> [music] >> This episode is brought to you by Wix Studio. Robert Van der Moer, welcome to The Agency Podcast. >> Thank you, Dane. It's my pleasure to be here. Thank you for inviting me. >> Could you paint a bit of a picture of what what that was like and and what your day-to-day and experience was like and who were some of these people? >> Yes, I I did I managed, as you said,

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super yachts, large estates, wine collections, art collections. Um all the other cogs and intricate little bits and pieces that make up ultra high net worth individuals' portfolios. I did that for two decades. And you know, worked with some absolutely amazing people. People wise, I mean my [snorts] my last job was with the Saudi royal family. But along the way I'm Ernesto Bertarelli's Serono Biotech. Andreas Ugland from the Ugland shipping fair company. Um just the billionaires obviously the the

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Saudis are way beyond billionaires who knows how much money they've got. This thing you always find out about like Steve Jobs, you know, where he had he only wore black polo necks and and specific type of trousers and that was because he >> [clears throat] >> he removed part of his day where he had to make a decision. And a lot of them are like that, you know, decisions are already made for them what they're going to wear, what they're eating. They've got chefs, they've got this, they've got

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that. And they they're intense, you know, they there's no there's no such thing as no if they set their minds to doing something it usually gets done. The thing I always noticed was the difference between the the self-made billionaires and the the ones who inherited wealth. Completely different animals, you know, the >> How so? >> The the self-made ones they've got an intensity about them. They've there's not um there's there's no off switch. They you

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know, they they have they're completely different animal. They there's I think that the self-made billionaires have been brought up with money. They you know, they're they're used to that environment. The others they they've made that they've they've paid for all of that in sweat and tears and and you know, and and they're keeping it by hook or by crook they're keeping it. And it becomes [laughter] It is it's an intensity that you you just you can't imagine. It's it's it's

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quite it's cool. >> If if you had to unpack that a little further like explain to me the the the sentiment of let's say someone who is a self-made billionaire. Let's take someone like Steve Jobs who arguably grew up in a you know, uh what would you say, middle class, >> but then was able to through his now and I guess violent ability to execute was able to build himself something extravagant and then was removed from it and then put back at the helm of it versus someone who's born into it. What

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is that disparagement? What is that gap between those two? >> The it's just that it's that entrepreneur sort of trigger in inside those people that are self-made. That they have this just this pure ambition, this pure you know, passion for everything they're doing, whether it's wrong or right. You know, most entrepreneurs go through 20 companies before they they they find one that works, but they they they'll they'll turn them over. They they're they're passionate. They put

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everything into it. If it's not working, they'll they'll stop it. They'll it fails, it doesn't bother them and they move on. The passion is is always there. Whereas the the ones from inherited wealth, you know, I think they're a little bit more cruisy. You know, there's there's no urgency. There's no They're they're not trying to prove anything too much. Maybe to their family or to you know, it depends who they are, but the the self-made ones are yeah, they're

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interesting breed. They're they're their physiology, their biology is is incredible. >> What do you think would surprise most people, let's take the average, you know, average citizen working a full-time job or running their first business. What would shock them the most about being I guess plucked out of their world and plopped into the world of, you know, the billionaires and the elite? >> The the sometimes the the extravagance in in some occasions is is beyond belief and and the way money's spent on certain

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things. Whereas you you find that they'll spend money on on themselves and their family in a certain way, whereas they're extremely tight with money or when it comes down to, you know, like cars for staff, staffing staff quarters, etc., etc. This it's just a peculiar way of thinking and they've and they've got and they all seem to have the same traits as well. >> Like what are those traits though? >> The traits where they look after themselves and they be extremely

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extravagant with themselves and on on their personal, you know, they'll they'll spend thousands on a dinner. Whereas they'll be you know, they're they're talking about it where your staff are doing you you'd hear them have an argument about a a parking ticket with that was got in town by one of the staff who went into town. Something absolutely ridiculous, you know, something that shouldn't even bother them. But is that was it was that that it was very interesting. >> And then when you were behind the

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scenes, what was the the biological reality that the rest of the world couldn't see? For example, how they manage their health or how they take care of their well-being. >> Some of them looks after themselves extremely really well, you know, they'd they'd eat all the right foods. The chefs were were on board with the right foods. They'd they'd walk or they'd exercise every day. They'd have personal trainers. And it it sort of that that followed through with all of that their life. Whereas the

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others were you know, they'd be gluttonous, they'd be eating sort of these having these stupid massive banquets and doing you know, eating chocolate before bedtime and and all the rest. There was there was both sides of the coin, but you you saw the the damage that it would do to to them, you know. Cuz at the end of the day you you you're playing with your biology what if whatever you're doing and you know, your biology's going to present an invoice at some point. That's [laughter]

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that's the be-all and end-all of this. Yeah. >> Yeah, and you were saying in some of your research that you believe that people's health is maybe 30% genetics and then 70% >> That's 100% so it's it's genetics is is 30% of the equation. That Yeah, I'm not exactly with all of us obviously, but the rest is lifestyle and environment. So it being genetically predisposed to something doesn't mean you're going to get it. Doesn't mean you have it. Just means you have the genetics for that

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particular thing. So Um, example, I'm in the 99th percentile for liver cancer. Knowing about that is for me is powerful. It's it's super powerful. So, I I avoid heavy alcohol. I have occasional glass of wine, occasional beer, nothing else. But, I take uh I take a lot a lot of organic supplements, you know, beetroot extract, spirulina extract, all these things that I know are really good for my liver. And I also when I go in for my checks every 6 months, we check the liver. You know, it's a it can can be a silent

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killer. But, having knowing that you're genetically possible that that is a possibility for you is extremely powerful. And knowing that you can do something about it. And you're also watching emerging technologies and emerging uh medicines and, you know, protocols that can help for that as well. So, I'm I'm programmed. I see something about liver going on. I'm reading that. I'm I want to know what's going on over there. So, yeah. And that goes with all of genetics. I

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think that's the exciting part is it's genetics isn't it's not your destiny. It's your road map. And you've using epigenetics, you can positively or, you know, or negatively influence genes to turn on and off. And you know, take over your health like that. So, it's it's your road map and it's it's foundational layer. It's That's what we're doing. >> You said to me before we started filming that it used to take millions of dollars to find a way to

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understand someone's DNA, whereas now you're saying it can cost a couple hundred dollars. >> Yeah. >> What impact do you believe this truly is going to have on health as it stands right now? And then looking or peering into the future. >> If you have your genetics laid out, so you've got your foundational layer, you've then got blood work. You can do some I know it's test urine, you know, stool test, imagery, all all of these other things. You feed all of that into

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a a decent AI system. You can get an extremely accurate overview of where you're at now. >> How extreme? >> Extremely accurate. We're 99.9% you're >> As opposed to? >> What as opposed to just guessing. Then this like If you're if you the more you can give AI the more that the better the outcome. So along with your lifestyle, your environment, your genetic layer, your blood work which gives you the now, all of that and as much data as you can give it for the whole of your life

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it's going to tell you what's going to be happening in the future. >> And if you look at I guess the doctors or clinicians right now, you know, I've personally worked on brands in the pharmaceutical industry and there is a culture around, okay, how many clients can we see in a working day, how many referrals can we give them, how much commission can we make on the back end? How potentially dangerous is the current system, if if you will, versus potentially what the ultra-rich have

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access to? >> Well, the the current system is um as I was saying before, we don't have a health care system here in in Australia or most first world countries. We've we've got a disease management system. >> A disease management system? >> Absolutely. So you you don't go to the doctor when you're healthy. >> You go when you're sick. >> You go when you're sick. So you've automatically you're going in for that you've got that knee-jerk of you know,

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there's something wrong, I'm going to go see my doctor. Um and health care shouldn't be about that. Health care should be about health care starting from when you're when you're a toddler. You know, you you you should already be on your health trajectory how how how do I optimize my whole life from from the get-go is really what it should should all be about, but it's not. It's about money. And it's as as you were just saying that you know, the doctors they they've got

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their their quota, they've got to get through six an hour or whatever it is. And the reasoning behind it is that on the back end they're taking commissions off this, commissions off that. They're basically dealing. But it's it's it's legal. Um >> [laughter] >> dare I say that? But it's it is it's frightening, isn't it? You got to go to the doctor and say, "Oh, I've got I've got a stomach ache." Um, "Take this. Here you go. Have Have a go

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at this. Come see me in 6 weeks if it's if it's still there." Doesn't work really for me. I don't I don't I don't like that. But even before we started layering in blood work, etc. into on top of our genetics, what we were doing was saying to people, "Well, grab grab go through your genetic file. Have a look what you're predisposed to. Have a look see what's flagging in the red." So, if I come to you and say, "Hey Dr. Dane, I've got a stomach ache. I've got this.

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I've got that. Um, according to my genetics, I'm in the 99th 98th percentile for IBS. Can you test for that straight away?" Invariably, it was correct. We're so we're taking out some of the guesswork. So, all with preventative health care and preventative medicine is what what we're doing is just taking away the guesswork and going straight for the cause, you know, rather than and the pharmaceutical companies hate it. >> This is interesting cuz I had a personal experience going back about 5 years ago

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where I had uh my first interaction working with a billionaire. >> Yep. >> And through conversation, they they mentioned to me that they'd spent over a million dollars a year uh traveling abroad and investing in their health. And here I am running a design agency and I'm confused by this. I'm I'm like, "Well, what do you mean? Like, you could just take supplements and go to the gym? Like, what's there a million dollars to invest in?" And this opened a new world to me cuz I

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understood that there's a different world out there that we don't really have access to, but now we're beginning to. One which is where it's personalized health cuz if you have an estate, you have wealth, you're in a position of privilege, then, you know, what's a million dollars to to invest in your health? If you want to grow your agency, you need more than just a website builder. You need Market Studio, the all-in-one platform that's built to help you scale. Design smarter in a

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more clients no longer has to mean more chaos. Wix Studio gives you one centralized view of every project and makes real-time collaborations seamless. Do your agency's best work at scale. Build your next project on Wix Studio. >> What's changed in the last decade where it's gone from being inaccessible to now potentially being the early days of accessibility to a next generation format of health? >> The cost more than anything and the fact that it's more visual now. So,

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you know, with the advent of of Instagram and everything else, people have started talking about this. Back in the day you relied on your doctor. So, you you went to see your doctor. Whatever your doctor said was that was the you know, that was the the written word. That's the Bible there. But now people want they want answers. They want they want to know what's going on before it happens, etc., etc. So, they're starting to do their own investigations and realizing you can go to and get

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blood work done without going to see your doctor. You don't have to go and see your doctor. You can get an MRI done now and with some of the last 12 months or so, um without having to, you know, have a a serious disease. So, it's it's become People are being more proactive and it's it's really because they are watching all these influencers and everybody else bring this into the mainstream. And then you've got larger companies becoming, you know, the all-in-one health space, which are promoting all of

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this and bringing it into into and it's becoming more affordable, which is the biggest thing. It's now accessible for everybody. Almost. You know, I've done a couple of retreats myself. I I did one two two and a half years ago in India. I flew into India for 8 days. And just full intensive breakdown everything. So they did CAT scans and they did an MRI. They DEXA scans they do. Any scan you can think available. They did like 500 different blood marker tests. Including extremely advanced cancer

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testing, etc. etc. etc. Stuff that was just not available here 2 years ago, but it is available here now. And which interesting as a few things that aren't available, but it's it's just yeah, it's you can literally go and have a full body MRI these days. Without having to see 16 different specialists and and you get and everyone to sign off on it. And it's a good thing. I think the thing that frightens me about all of it is how that data is used. Because you can have too much data and

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if you're just compiling in data that you have to be able to compile it somewhere and make it readable and you know, in a language that that everyday Joe understands. That that's that's really important. Give people actionable recommendations. >> Would you would you say that the personalized health space was maybe gatekept by, you know, the ultra-rich for a while and now it's become accessible? >> I think gatekept would be one way. It's it's also big farmer don't want you to have access

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to any of this stuff. >> Why not? >> Cuz there's no money in healthy. So there's there's, you know, average me me or you you walk into the chemist and you know, look at all these that's pretty. I've read about vitamin D. I'll have some vitamin D. I I'll have some coenzyme Q. Yeah, I'll have some of this. I'll have some of that. And all of those supplements and everything else. And then you on top [snorts] of that you then got all of these medicines that do

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you need? Maybe you don't need. >> So, if you were to sit across the table from a billionaire or a royal family member or what have you in the past two decades, they would have known about this in the early 2000s versus learning about it now. >> They They weren't going to the doctor when they were sick. >> They weren't going So, the ultra-rich don't go to doctors. >> Not when they were sick. They were already talk They were They were already had access to health care

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prior to that. So, they they their advisers would have been telling giving them diets, giving them supplements, giving taking blood work on a preventative curve rather than waiting for something to kick in which they have to then deal with. You know, that that and and back in in those days it was again going back to money, you know, it's they they had access to it. They they they were capable of paying for that and keeping people on, you know, on retainers or whatever it was to to make sure they have they were always

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accessing their health and their wellness and prioritizing that rather than here, go to the doctor when you're sick. >> What do you think is some of the physical health benefits that you noticed that they had more than I guess the average individual? >> I think mental acuity was definitely one of them. Um just stamina levels. Um general health, you know, you you didn't really see I didn't really see any serious disease and and in any of them that I worked for unless they were really old.

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And then you it was kind of expected back in the day, not so much now, but there wasn't really you know, people going down with random diseases all over the place. It just didn't exist. And I don't I didn't really think about it at the time. When I now I'm looking back at it and going, okay. >> So, if if we're thinking about how health and the industry is changing and we're looking at pharmaceutical companies as more of um a harbinger of marketing than it is about genuine health. What are some

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principles or some things that people should start to become aware of to optimize how they look at these industries, how they look at their doctors, and how they can be more aware of their own health? >> They need to ask questions. They need to you know, don't just don't just be satisfied with with an answer. Just say if you if you are going to see a doctor and he's he's he's giving you this this medicine or or supplement to take, why? Need to know why. What what's the reasoning behind

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why are you giving me this? What's the um and you know, analyze what's what's going on then and again when you're buying supplements or you're buying anything or would take and just be interested. Don't just listen to the mainstream and just okay, I'm just going to take this, I'm going to do that, I'm going to eat this. You know, take an interest in your health. It's the most important thing and you've got it. This you only get one shot at this. If your health is is is not a 100% or

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not fully optimized, everything else falls apart. You know, your relationships, your life, your work, your brain. You know, I don't think it's and that especially when you come to the entrepreneurs and the founders and people like that, your laptop's not your most important device. Your health is your most important piece of your equipment in in your in your arsenal. 100%. >> That's a nice reframe thinking about yourself as a piece of equipment. >> Yeah, absolutely. >> You you you're you are the most

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important part of the of the business. Mhm. It's powerful. >> So when we take that concept and you think about founders having the realization that their health is something to be focused on, is there a certain point in people's entrepreneurial journey where the health conscious strategy starts to kick in? >> I I think for most of them it's it's probably too late. >> Really? >> Maybe maybe not so much In the space I'm in it's a little bit different because

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everybody's health conscious and everybody's thinking about their health, but I think in in other industries, um, entrepreneurs and founders, etc., they are they're they're going through this period of intense building and they're you know, they're they're working at 100% and as I I was saying before, those little compromises are going on and they got this stress, constant stress. Well, don't get me wrong, stress is good. I mean, stress builds muscles stress builds, you know,

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stress builds businesses, but you've got to be able to control it. You've got to be able to turn off and you have to be able to prioritize the recovery part of of your life more than that intensity as well. So, you've got to prioritize sleep. You've got to prioritize time with your family, [snorts] grounding, you know, you with your friends, with these are all important aspects, not just constantly constantly on. It's it's it's and it's it's hard to do, especially with with that

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entrepreneurial mentality. It's very very hard and I I know it is. I I work with them. It's very hard for them to switch off, you know, they they finish off Well, they wake up in the morning, the first thing they do is they got the phone which is beside the bed. Ah. Um, so you've got this this instant instant on, this instant stress and then, you know, you take that to the to the breakfast table. You're dis- disjointed. You're not talking to your family. You then however you get into work with

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your laptop, you know, your your laptop's your constant it goes to goes to lunch with you and this goes out through throughout the day and it's it's wrong, you know, we're we're not genetically or biologically geared to do that, to put up with stress like that 24 hours a day. >> So, let's use me as a guinea pig here cuz I think that I'm in a unique position where I now I'm turning a corner. I'm I'm becoming ultra conscious around my health and I still

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have no idea what I'm doing, so I'd like to pick your brain on this, but let's say, you know, I'm 7 and 1/2 years in, and in many aspects, it's not unusual to work a 16-hour day probably no break, and I have three children. So, my day typically looks like I wake up at 5:30 with a tug on the shoulder from my daughter. She's like, "Daddy, I'm hungry." >> Yep. >> You know, I make her breakfast, and as I'm making her breakfast and she's hanging out playing with her toys, I'm

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on my phone preparing my day. I'm thinking [snorts] about meetings I have coming up, things I cogni- cognitively have to prepare for. I'm running through DMs, emails, and I'm trying to get ahead because my day is usually blocked out with meetings. So, obviously, I'm just kind of immersed immediately into stress when I should be spending time with family. Then on my way to work, I'm trying to grab coffee, and then I'm straight into a marathon of meetings from, let's say,

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7:00 a.m. right through till 6:00, 7:00 p.m. at night, back-to-back. If you If you're looking at a day like that, and that's, you know, 5, 6 days a week, what are some of the warning signs or the things that you would want to warn me about that I should be more conscious of? >> The What you're going to find is as I said, that the invoice will come due. It's you you can't continually do that. You have to prioritize recovery over all of this. So, you have to in in in the mornings when your

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daughter's waking you up, rather than immediately going to straight to your phone, you've got to find that little bit of time and just relax, meditate, do whatever you need to do, you know. I do a my foot feet cold plunge and and meditate, and just try and chill out before I won't even look at my phone. Do not look at it. It's Sometimes that's more stressful than looking at it cuz you know there's stuff on there that you want to you want to see from night before, but it's

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the um prioritizing your family is really important. Just, you know, that that emotional connection. That's just that's relaxing you. That's getting your nervous system back to a baseline level which where it should be. You have to prioritize, Dan. You've got to take especially your age, you need to take care of it now, otherwise you get that inflammation accelerated aging coming in earlier than it should. >> Okay, inflammation and accelerated aging. >> Yeah. >> What are some other things that might

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show up in my invoice in the future? >> Well, the chronic nervous system overload is is is the first one and that's what most people call burnout. >> Chronic nervous system >> overload. >> Overload, yeah. >> Could you speak to the signs of that as well as maybe the psychology? >> Yeah, so it's we call it burnout these days, but it's it's where you've you've you've constantly and we just spoke about it now, it's it's that stress level. You've your body

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is working on a stress level all the time. >> So, you said 15 hours a day. It's not unusual. >> Yeah. >> Okay, so >> Yeah. We haven't gone from 1 hour a day where you you know, chasing a saber-tooth tiger around you kill it and everything's all over and you chilled and now now relaxed, which is what our our biology was for thousands and thousands and thousands of years. You can't change it overnight and all of a sudden you you're now on a constant high alert. All the time you're looking

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at your DMs, you've got your emails, you've got this, you've got the kids, you know, you're trying to spend time with the kids, which is also stressful. You're not eating correctly and and and that's the chronic nervous system overload is a a culmination of all of those things. >> Biologically, is is this a connection around um mental priorities that I'm giving energy to like if you were to speak scientifically, but then also in layman's terms, like could could you

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help me better understand what what that is as a concept? >> It's um well, there's scientifically is is the same as layman's terms, you you you never turn off. So, you're not you're not switching off, you know, >> So, there's a part of my brain that is >> constantly active. >> Cuz what happens if I look at my calendar as like a part of my nervous system? >> Yep. >> Hypothetically. >> Yep. >> I would look at a block of meetings.

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>> Yep. >> And as soon as a block opens, something else slots in immediately. So, it's almost like, "Okay, now I've got a block." It's not like I'm going to meditate and chill. I'm going to get this other task and I'm going to ram it in the calendar as well. So, you've got you know, you've got you've got your your adrenaline's running all the time. Your serotonin's up there. You know, that's peaking out all the all the time and your stress

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levels are really high all all the time. You've got all of these chemical processes going on all the time. Your body's you're in overload. >> Okay. >> So, that's your chronic nervous system overload. It's just it you have you're not giving your body time for you know, your hormone levels just to come back down to baseline and for you to just to relax. It's there's there's that piece is missing. >> Okay. >> You're you're you're you're you're

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stressed. >> I am stressed. >> Yeah. >> Uh >> [laughter] >> cuz people often are like, "Hey dude, you look stressed." I'm like, "Thanks. It's stress." >> It's the [laughter] stress. So, you need to tell the tell the guys what when they're that that block if it opens up, it stays open. >> Yeah, leave me alone. >> I'm yeah, just >> [laughter] >> leave me alone. I'm going to sit in the corner and suck my thumb or whatever.

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>> block something else there which is do nothing. Um okay, so then let's say uh in the morning you're saying, "Okay, spend more time with your daughter, put your device away." Should should you set it up so that you don't have the device next to your bed? Like is there any >> It shouldn't be anywhere near your bed. >> Okay, so what are the risks of having my phone, my laptop, my iPad, even like my watch uh next to me in my bed? >> Well, your watch is is is that smart

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device linked to but yeah, okay. So, that you don't wear that anyway. But everything else should be away from you. >> Why? >> Because your brain then switches off. You're not you you your brain doesn't say, "Phone's right there. I'm expecting a call. I'm expecting this this email's coming overnight. All I've got to do is just go like this and have a look and at 3:00 in the morning, you know, you you get up to to take a leak or and you look at your phone." We

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all Well, you I used to do it as well. Just take it away. Put it over Make your force your brain to relax. >> Yeah. >> Force yourself to go back to that baseline where you know you're getting into bed and you're going to sleep. You're going to get your hour and a half of REM. You're going to get your hour and a half of deep sleep and you you know, you're going to you're going to come out you're refreshed. And then you're you're going to go into the kitchen, phone's been on charge,

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pick up your phone if you need to, you know, au- automatic your daughter's already there, but your your brain your daughter's there waking you up, your brain's saying, "Hey, there's an Da- there's an email from last night. Rob's Rob's sent you an email." >> [laughter] >> You know, this is important cuz you're meeting in 3 hours and you need to remove that that aspect, that stress, and just relax. >> 70% which is the environment, so manage

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your environment. >> Manage it. >> And to me, it sounds like you're subconsciously removing the distraction cuz like, you know, I'll be cooking breakfast with my daughter or something, and then you feel the vibration in your pocket, or you feel your watch vibrate, and then you just want to quickly just check is anything >> Yeah. >> is everything okay? >> Yeah. >> So, you're saying removing that subconscious tension of is everything okay, and parking that to be dealt with

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later. >> Just park it, and is is 1 hour going to make a difference? Is is it >> Arguably, no. >> No. >> Yeah, it's not. >> A part of my psyche would challenge yes if I could get ahead of that, but you're you're right. I think that the trade-off, the receipt of putting it away and earning some of that time back is probably healthier for you. >> You saw the device I I I wear the ring, and I'll talk to you about that later, but um but no, I don't have anything

00:29:57

electromagnetic magnetic anywhere near the bed, so and and I also use a grounding sheet just so that we're nice everything's nice and chill. So, I go to bed. >> about this, like the the electric magnetic thing cuz sometimes people say that having devices near your head is bad for your biosphere. What's some of the science or some of the stats or data around that? >> There's plenty of science around it. Just it's just that electromagnetic interference around, you know, we're

00:30:20

we're electrical animal. Our body runs on on electricity, so you especially at at night you want to remove any fields of electricity around you and just go go back into your natural state, your caveman state, and go to bed. >> Right. It's like it's like you're Bluetooth-ing to your phone or something. >> chill. Just rem- [laughter] remove get rid of all of it. And and it's cool. It's it's quite invigorating just to know, you know, even if you get up, there's no device near you. It's It's

00:30:44

very cool. What would you say about like having a television or TV in your room? Depends on who you are. I've I've had TVs over the years. We don't have one now. Um Uh yeah, it it's depends if some people need a TV to to go to sleep or, you know, it's it's I think it's that's an individual choice, but it's not cuz it's not right next to you. >> Okay. >> Yeah. >> Something else that you might scare me about is I I listen to like audio tapes when I go to sleep. Is

00:31:11

there any risk in having headphones >> They're not wired. >> No. You should have wired ones really, but >> Okay. So, you would you would recommend wired >> Wired headphones, yeah. Just so you haven't got that electromagnetic field going on inside your head. >> Yeah. >> Just just relax and you I found I use the headphones that are flat and you can lie on. >> Are they magnets? >> Yeah, so you can fall asleep. I couldn't remember. Yeah, so they're pretty cool.

00:31:36

>> Okay. >> And especially >> get an old Walkman and then >> Yeah, they're very They're very cool, yeah. >> [laughter] >> But most of the Bluetooth headphones you can you can plug into anyway. >> Yeah. >> Just just try to remove it. Just do it for a month. >> Okay. >> See how you feel. >> Okay. Uh all right. Now, the next thing I have is is understanding Okay, let's just say my nervous system is peak adrenaline. What I notice is on the weekends, um I

00:32:01

tend to crash. I tend to have >> Yeah. >> Saturday, my my entire biology is just like screaming at me to stay in bed. >> Yeah. >> Is that a result of the my nervous system being overloaded throughout the week? >> Yeah. That's all it is, yeah. And and and knowing that you have the Saturday, so you're you're you're already you met you're mentally aware that you have Saturday and there's no one there's no meetings, there's no this, there's no that. And your body

00:32:26

goes, yeah, this is I'm going to I'm going to just shut down. I'm just I'm going to take this time off. >> How do I how do I adjust this cuz I I find it difficult cuz I'm on the weekends I want to spend time with my children. >> Yeah. >> So, then I want to make sure that um Saturday I'm not totally crashed out, but I have a ton of energy for the kids. >> But that's also getting into it during the week and making sure that you get your sleep your sleep right and you

00:32:46

know, just reducing those stress levels, waking up um and just prioritizing your your time and your your you know, your management of that time. Okay. I think you'll you'll find but also to do with circadian rhythm. We'll talk about that afterwards as well. And getting getting that working. >> Okay. So now let's talk about the circadian rhythm. >> Yeah. >> Uh so if if the nervous system is essentially me not trying to overload myself with too much adrenaline, too

00:33:10

much uh in the in the the might of stressful activity. Um what what would you say that the next thing is with circadian rhythm and how can that impact my health? >> See this we're we're programmed genetically to to shut this as the sun starts going down, start getting sleepy. And you go to sleep. You wake up when the sun comes up. That's that's basic biology. The issue now is that we've got devices constantly everywhere. We're surrounded by light. We're surrounded by light and

00:33:37

and um entrepreneurs, founders, whoever, people in business, moms, dads, um I think everybody's guilty of it, children as well, which is is is frightening. The sun goes down, lights come on in the house. People aren't using warm lights, they're using bright lights. They've got bright screens, they've got a and you're just playing with this circadian rhythm. It's it's supposed to you know, it controls melatonin and serotonin and all you know, your cortisol levels.

00:34:05

And you're just playing with it. It's you know, you've got that massive hormone imbalance again on top of your stress now. What's So this is when we we start to talk about all the different points of of a nervous breakdown or complete breakdown. So that's that's the second part where you're you're just not relaxing. You you know, you you so sun goes down, lights go on on the screen. Yeah, you wake up with a screen, you go to bed with a screen. It's it's not good for you. It's

00:34:31

terrible for your biology. And and and light is biological, you know, we're we're biologically programmed to go to sleep when the when the sun goes down. >> Is it Is it just a sleep thing? Is it just a melatonin thing? Or is there more to the circadian rhythm than that? >> There's a few the sleep and the sleep and light are the two two aspects of it. Okay, so once you've once you've worked out that I just just in the evenings go to go to warm lights in your house.

00:34:54

Don't have bright lights on. No no white lights. No red lights. Make sure you've got your blue light filters on if you have to use a device. Don't watch television. You know, the kids don't watch television past 6:00. Things things like that. Just you know, just get in their brains back to their biological program, back to their baseline. >> Yeah. >> Of where where they should be. So and then you'll find that their sleep will improve. Their mood will improve. You

00:35:14

won't have angry angry kids or or even us, you know. >> Oh, this is a full thing. Like I I noticed with um so I have a 5-year-old and a 3-year-old and 6-month-old, but the 5- and 3-year-old, if they get a lot of television or iPad time, not that we allow them to spend near any time on an iPad. Um but when they watch television for like an hour or 2 hours, their their brain changes and they get aggressive, they get angry, they get frustrated, their their tempers are high. Is this happening in adults without us

00:35:42

being aware of it? Like how how much is using these devices and doom scrolling on your iPhone impeding on our on our health and well-being? >> Completely. It's it's totally messing with us, you know. And and the studies aren't out yet to of exactly how much of um an impact it's having. My my son's 10 um and he recently deleted Roblox on his own. Just just he's and he he watched a a Swiss scientist talking about Roblox and how it's pro reprogramming children's brains and you know, just

00:36:16

completely messing with their brain chemistry because it's it's a game that has a no end. So they they have a constant dopamine rush and it and it's designed like that. And it's it's you know, that they've they've [snorts] got engineers designing this stuff. And he he watched this from his he's deleted it. And I was like, "Okay, that's that's cool." >> Pretty cool for a 10-year-old. >> He's just decided and he looked at it and went, "Yeah, yeah, I can see how it

00:36:39

cuz, you know, you go to take away his iPad after he's used Roblox for an hour and he's like, "Ah!" He's angry with you. And and I I tried to explain that to him and I started to explain dopamine to him and and how, you know, his brain's constantly on fire. And he decided to go on his own little journey. And but he he doesn't have he will not have any devices past 6:00 at night, you know, in the evenings. But if we're watching TV, we watch just nice gentle TV together.

00:37:04

And, you know, just that and the circadian rhythm lights are off early in the house. We both wake up real early in the morning at 5:30 like your your daughter. Um so, and what, you know, invariably we watch the sun come up or do something like that together. So, he's understanding that circadian rhythm at his age, which is super important. >> Okay. And then uh is there anything else like I've seen Wim Hof talk a little bit about the nervous system. Uh and he talks about how exposure to uh

00:37:30

winds and temperature is a important component of being a human. Um his argument was that um when we're removed from the elements, we become soft and our nervous system adjusts or >> Correct. >> it changes. What's your take on, you know, being exposed to the elements? >> Absolutely. But everyone spends too much time inside. You're not You're not outside. You need You need You need sun. You need wind. You need You need cold. Your body needs needs that stress factor. Heat, extreme heat,

00:37:57

extreme cold is is actually good for you as as Hof I'm sure told you. It's um he's a living proof of it. But uh yeah yeah, we're we're out of touch with nature. And it's that's frightening. It's we just the house to the to the car to the to the office and back to and and vice versa. And if you if you are exercising, you're going to the gym rather than going for a run or going for a cycle and out in the elements and getting some, you you sun. We've been told how many

00:38:24

years now we've been told sun's bad for you. >> Yeah. >> It's It's crazy. It's you know, it's one of the most salt, sun, steak all three are bad for you. As it turns out they're not. >> [laughter] >> Yeah, go swim in the ocean and have a steak and put some salt on it. >> put some some Celtic salt on it. I I I wake up in the morning with Celtic salt, lemon juice, and water. It's uh >> Dude, what's Celtic salt? How's it >> Uh it's just pure salt. It's It's got

00:38:49

full of full of full of um >> minerals. >> Anytime you say something with a cool word, I'm like, "What is it? I want to know what >> It's It's real salt. Um which which full of minerals. It's Yeah, very very cool. But salt's good for you. Steak's good for you. Sun's good for you. Get outside. Go for a run. Go to lie on the beach with your family and, you know, make sand castles. Jump in the sea. Get cold. Get hot. Do all those things that stress your

00:39:12

body out. Stress Stress builds resilience. It's It's an amazing thing. Yeah. >> So, with extreme heat and extreme cold, you know, I've recently started doing sauna four or five times a week and I've noticed massive improvements around inflammation, energy management, >> Sleep. >> you know, reducing cortisol and stress and feeling a bit happier. Um why why are these extreme temperatures and exposure to the elements things that can optimize our health? >> So, it's

00:39:40

it's again things we've been re- removed from. So, we were removed from all this. We We're just soft these days, you know, with everybody's soft. There is no good stress on your body. So, extreme heat is good stress on your body. It It also fires up your mitochondria and your ATP production and all of that stuff. The The studies show Scandinavians live like 10% longer than most people in the world, I think. And they have They have saunas four or five times a week. I I sauna as well. I've got a sauna at home.

00:40:06

The cold cold water plunges as well. You've You've got that extreme stress your body goes into. It starts to break down internal fats, etc. etc. So, all of these things are are biology again working for you. Cold plunges I can't do. Sorry, just can't do it. I do my feet. I just can't do it. >> [laughter] >> We were at the the gym the other day and I cold plunge up to my head and I'm like I'm like, "Oh god, I hate this." I think that the the studies show that

00:40:33

60% efficacy just doing your feet. So, just up past your ankle with just cold water. Yes, so freezing cold water with ice ice in it. >> Well, guys, you heard it first. If you can get your feet in there, that's 60% of it. >> Yeah, it's it's >> than zero. >> It's a lot better than zero. So, it's a straight out of the sauna straight into there and you think, "Oh, I'm all crazy." and then you go straight back in. But, um and and again, people need to you work to within your

00:40:56

own tolerances as well. So, as as long as you're doing something. Yeah. Get out there and do something. Don't just sit there and do nothing about it. Your health Your health is It's number one. >> Yeah. Okay, the next one you were talking about is what you call a crash in cellular energy. Can you explain what cellular energy is and and what a crash would be? >> So, it that's heavily linked to methylation and how you >> What's methylation? >> So, methylation is your your body has a

00:41:24

like a biochemical switchboard. >> Really? >> Uh yeah. >> Okay. >> So, you know, you've heard of MTHFR? >> No. >> But, which is one of the methylation genes, MTR. Uh loads of the influencers go on on about them. I don't know if I'm allowed to mention names. >> can you unpack it here? Like, what exactly do you mean? >> Well, your So, this biochemical switchboard controls everything in your body. So, if if you're you know, if if you're you need to start making a

00:41:49

particular enzyme in in your liver to break something down, methylation is involved telling your body to to start making that enzyme. So, it is literally a biochemical switchboard and it it's the most important aspect of your of your health and health and wellness. >> Where is this located? >> In in genetics. It's every single cell in your body. >> Wow, okay. So, there's like a Wi-Fi So, I'm going to use like dumb terms to try to wrap my head around this. So, each

00:42:15

cell in the body has a switchboard in it that interconnects with your entire >> with your entire Yeah. >> And and you can >> And you're telling it's telling you to it turn things on and off. So, it's turn the right things on and off. If it's not working, it's let look at it like a doors opening and closing. >> Okay. >> When doors are when a door's supposed to be open, it's telling that door to be open. And it's just supposed to be closed. So, when particular processes in

00:42:38

your body, biochemical processes, in even that sort of minor ones are supposed to be working, it's it's making sure they're working. But if your methylation is not working, then none of those processes are working. That's when inflammation starts and, you know, all the other issues that start in the start >> How much of the health issues do you suspect stem from inflammation? >> A a good percentage, yeah. >> If you had to guess? >> 70%, yeah. So, methylation and and

00:43:04

inflammation are the biggest causes of of all of your issues. >> So, methylation is the switchboard itself? >> Methylation and >> And an inflammation is an outcome >> of >> too many closed doors. >> Too many closed doors. Too many too many too much too much stress, too many closed doors, too much bad bad supplements, you Yeah, instead of just throwing down supplements, take supplements that are actually good for you and eat eat correctly, you know, if you It is important to know what not to eat as

00:43:30

well as what to eat as well because obviously if you're eating things that your body can't process or or you're actually intolerant to, you're creating inflammation in your body. You're starting all these processes and then it becomes extremely difficult. So, you have to know your body. It is it's getting down to that. Back to what we do. >> So, what are some things that people might be able to do to um optimize their methylation? >> A a genetic test is number one first

00:43:56

thing you should do. So, you you need to do a genetic test and and and work out exactly what supplements you you require on a genetic level to optimize your methylation process in your body. >> I'm going to make a stupid joke here, but is this kind of like figuring out like what motherboard I'm running in my CPU? Like >> Correct. >> [laughter] >> Yeah. Is it an Nvidia? Is it an RX card? Like what am I using here? >> so much the the motherboard. It's it's

00:44:18

it's what data do I need to give to that motherboard to make sure it's functioning correctly. >> on genetics. >> It's based It's based on genetics, yeah. >> And then when you're looking at the genetics, like why is it that some things are compatible with some genetics and they're aren't with others? Do Do you have any science behind that? Let's say lactose, you know, might not be good for your daughter, but it's okay for someone else. >> That's It's just the the way you you

00:44:40

are. It's just your genetics. Yeah, so >> Yeah. But you've you've been able to, I guess, accumulate data through what? Thousands of different source points around >> Millions, yeah. >> Okay, millions of source points. So where where does the data from this come from? >> So we have large genomic data sets now um based on uh on data that's been taken from millions and millions of people. So and that's and it's all it's all been, you know, de-identified and it sits there as

00:45:04

a data set. And you have you have specific um testing that's been run, obviously. If so, six six million people and uh 1 million of them are, you know, lactose intolerant, but they have this specific gene gene type. So it and it's obviously it's gone on and on. Now we've got these massive massive data sets that we we we have access to. >> So the arbitrage is extremely accurate. >> Okay, so the arbitrage using the AI and having thousands or millions of data points has been able to help you

00:45:33

identify that certain genomes are attached to certain uh probable causes of negative impacts. >> Yeah. >> Okay. >> And we we also use some um we ancestry adjust it as well because depending on where you're from in the plan on the planet, there there are certain things that people with a peanut allergy from a European genetic uh base um will not the a that particular gene from an Asian database would not have a peanut allergy. And it's just and that's again going back to lifestyle and

00:46:05

environment the fact that you know they've over thousands of years of their diet is has been peanuts in it. >> that they all they had a gluten intolerance. >> Yeah. >> But then they went to Italy and they could eat gluten. >> Yeah, that's not gluten. That's yeah, it's it's what we spray the crops with here is a pesticide that we spray the crops with. >> Woah. >> It's yeah. >> They can't eat gluten because of the pesticides in that particular

00:46:30

>> what we spray with here and in in Europe we don't spray glyphosate I think it's they spray the crops with glyphosate here and it's a glyphosate intolerance not a gluten intolerance. So in Europe I eat gluten as well and I'm gluten intolerant. >> That's insane to think about. Yeah. How how much of our food do you think is compromised? >> If not all of it yeah unless you know even you're buying food from an organic farm but that's great but is the farm

00:46:56

next door organic? Is is the water table been infected? You know it's it's it's really difficult to get pure food anymore. It's wrong you know organic food should be cheaper than normal food cuz it hasn't got any pesticides on it hasn't been you know hasn't been genetically altered or in any way or it but it's not it's it's horrendously expensive anyway. >> Do you feel like we've been somewhat lied to by by mainstream sources around health? >> Yeah, don't you I think

00:47:26

butter's bad for you butter is butter was made to be bad for you so >> They could sell you margarine. >> Margarine's terrible for you but it's made with petrol as a petrol based product and and yeah they need they needed to sell it I don't know. I mean we use ghee ghee for cooking. My cholesterol levels are practically non-existent. Yeah it's it's I think the lies around all of it us have started to fall apart over the last couple of years again salt you know salt steak butter

00:47:57

all the things that are really really good for you. And people are starting to take it on board again, starting to eat properly. You know, in interesting with JFK in in the states turning the food pyramid upside down. You know, the cereals are now at the bottom where they should be cuz you shouldn't be eating cereals for breakfast. I mean, come on. So, you know, he's automatically kicking in that insulin resistance and just um No sugar. Just eat some protein. My My boy eats protein for breakfast.

00:48:24

>> So, there's the There's a video I was watching recently Haaland from the Norwegian team who's the striker. He basically eats I think I saw his diet was fish, steak, eggs, honey, and like raw vegetables. And when the Norwegian team flew to the states, they imported over a thousand I think it was a thousand >> that, yeah. >> kilos or a thousand tons of their own food >> Yeah. >> cuz they refused to eat the American produce. >> Yeah. >> When you When you see something like

00:48:53

that in the headlines, like what do you think of? >> How messed up the world is. I mean, you >> But if the nutritionist of the of the soccer team for Norway is like, "We >> We're not going to eat that processed crap. >> We're bringing our own food which would have cost a fortune." Like, what does that What signal does that send? >> If you brought it into Australia, they would have gamma radiated it to kill kill non-existent whatever it what it is, you know, that that that cuz I saw

00:49:15

that and I thought, "Oh god, try imagine trying to do that in Australia, bring it in here." Customs would have a field day. >> [laughter] >> But there's no way that would make it into Australia. >> no no no way. The Norwegians fresh fish, you know, not farmed fish full of chemicals. Fresh fish, fresh bread with no sugar in it. The bread in in America's got a sugar in it and you know, they don't Everything's processed. Absolutely everything they've

00:49:37

got is processed. It's scary. They they've they've lost their way. And it's it's it's only money. It's the same as big farmer, you know, it's big food, big farmer. I think they're all owned by the same companies anyway. >> Okay, if we think about inflammation, what is it actually doing to the human brain as we're aging? >> So inflammation is not it's not only a body thing is it's happening in your brain as well. You say your your brain's becoming inflamed by

00:50:02

you know that constant hormone brush that's going on in there from various different sources whether you an entrepreneur and you've got the adrenaline and serotonin going. You're a child you've got that dopamine rising all the time and you you're causing inflammation [clears throat] there. Whether it can be seen you know through imagery or not but there's still inflammation is constant overload and if you if you do a a scan of somebody's brain during the day you know most times everything's on fire. It

00:50:30

shouldn't be it should be it should be nice and relaxed everything working together everything talking to each other. So you've got that going on you've got inflammation going on in your body where you're eating foods that you shouldn't eat you're taking supplements you shouldn't eat. You're you're in a in an environment where you shouldn't be and your circadian rhythms all messed up. You've got that constant inflammation going on in your body and that's what's accelerating your aging

00:50:52

cuz your body's constantly trying to keep up with all of this stuff that's going on. You know you're drinking too much alcohol you again going back into that eating processed foods bread. Um you've got to get the inflammation under control yeah and and that's when so you go back at you start your sauna. Go into your sauna do do your sauna session start that detoxification process going on. Got the sweats going on you know that's automatically reducing your inflammation even though

00:51:17

it's high stress. The stress is is causing you know that hormonal reduction that everything is coming down. And then the plunge which is which is the second thing anybody goes into shock starts to break down all the the the fats that shouldn't be there like the gray the gray matter around your organs. And you you start to look look after yourself but you've got to get that inflammation under control and you've got to know it's there. So again go back to your foods what's going on in your

00:51:43

life everything else. >> Are there any signs that I would have inflammation in my brain. What are things I should look for? >> Yeah, you've got inflammation in your brain, Dan. You're You're on You're on >> You can tell? >> 15 hours a day. Yeah, [laughter] of course you are. You're You're You're just on fire. Your brain's on fire. >> Yeah, okay. So, you're saying that step one is maybe awareness. Like if you wear that that you might have a severe

00:52:07

case of inflammation where, you know, this morning I wasn't particularly thinking that I have inflammation. You're saying that by purely having a uh stressful working environment that that one would assume that you have by nature inflammation. Okay. Does that mean that entrepreneurs um are are going to have to deal with this or combat this? Or or is there a way to truly balance inflammation while simultaneously working in a stressful environment? >> Uh well, the one the way to to balance

00:52:35

it is to to look after the recovery stage. So, if if if, you know, you you know that you're going to have a stressful day. If you've got a stressful job, this is it's what you do. But, that recovery stage, so prioritize sleep. Prioritize time with family. Prioritize um good food. Prioritize sauna. Etcetera. So, exercise, you know, the the the the baselines. Daylight. Get out in the sun. You've got to get in the sun. It's It's It's the giver of life. Go outside. Look at the sun. Worship it.

00:53:05

Do what you need to do. Drink clean water. >> When when you think about the concept of accelerated aging, you're saying that I guess all points of health are maybe pointing towards that. And if you want to slow down your aging, is is that the gamut? Is that the the the game or the the golden standard that we should try to strive for? >> Absolutely. You've got You've got to You want to You want to be slowing it We don't have to be like Sim Land or or any of those guys, you know, Brian Brian

00:53:30

Brian Johnson who's they slowed it down to 6.7 of a year. I mean, that's just extreme. And it and and it also takes a lot of money and time and effort. But, you you don't want to be aging past what you're supposed to be aging. >> You don't want to be 4 or five aging in that thing. >> Yeah, correct. >> You'll want to one. >> [laughter] >> I look I look at friends I I over in Western Australia we have a lot of friends who do FIFO, they do fly in fly out work on the

00:53:51

mines. And I'm looking at these guys and they they go out for two weeks and do 12-hour days for two weeks, and they come back and they look awful. They just, you know, we're not built to do that stuff. You know, okay, and and and their of obviously that their um answer to all of this is they're being paid really well and they and they are being paid okay reasonably well. But the damage it's doing to them the damage it's doing to their body to their their stress to their every part of

00:54:18

their biology is is beyond repair and that the accelerated aging I see in a lot of them. You know, who they're they're my age and they look [ __ ] 70 80 years old is is frightening. It's it's You look after it. You look after your body. >> How bad could it get like let's say, you know, Bryan Johnson's 0.6 he's sort of all the way down. Like what would be something that you would see typically in entrepreneurs? You know, is it 2x or 3x? >> Yeah. Yeah, you would Yeah, lift one and

00:54:45

a half to two x I think in in in most people until they until they get to that point where they as I said to them the invoice gets presented and you either get something extreme happen to you um and it gives you that wake up call or they look in the mirror one day and go, "Oh my god, what's happened?" You know, and they get their reality check. Yeah, it's it's coming. >> So then how would you propose that people be proactive about this if there were a few things that you could look at

00:55:12

let's take, you know, a synopsis of someone's life and maybe point at this from the lens of an entrepreneur. What are all the things that you should maybe checklist or look at to start the journey of going, "All right, I'm going to slow down my aging. I'm going to make this the golden standard. I'm going to optimize my health." You know, what what should I be thinking about? >> First thing to do is um genetic testing. >> So you have to do your genetic testing.

00:55:35

>> Before you do anything else. You you you you have to have that foundational layer. You need that. Um that blueprint you start making informed decisions using science to to guide those decisions. >> Okay. So, let's say step one, do uh and acquire my my genetic data. >> Mhm. >> Then with that, what should I look for? >> First First thing, look at look at what you shouldn't be eating, what you should be eating on a macro level. Diet. Methylation, what do I need to be

00:56:03

methylating correctly and and and start that supplement profile straight away. Uh so that then you know you're reducing the inflammation and all the other things that are going on in your body. >> Can I solve all my dietary problems with um supplementation or should I look to food first? >> Food first, yeah. So, the problem The problem with food is food's so everything's so overprocessed. So, half the nutrients are already gone. You know, that they've um it depends Do you have a access to to

00:56:31

good food? To to you know, to really good food and can you eat the food that you should be eating on a regular basis? And invariably it's going to be no. You're you're going to need to supplement along the line. And that's where we start to layer in blood work along the line after that. So, we then look at the nutrients that you're requiring nutrients that your body because looking at your genetics we're going to know how you process particular supplements, how you process you know, nutrients,

00:56:58

vitamins, minerals, et cetera, et cetera. And then you can add extra of those into on top of your foods >> Can you explain the the um the dance between the genetics and the blood work? Let's say I get my genetics and I understand, okay, I need to be eating this table of food. How does the blood work then come into play? Is it Is that to your point there about the absorption of the nutrients of that food? >> Yes, so blood work comes in afterwards so we can then see how you are actually

00:57:25

processing everything. So, you're genetically predisposed to processing you know, minerals this way, vitamins this way, et cetera, et cetera. But then if we layer in blood work on top of that, we get a more accurate picture cuz as I said, the genetics isn't an absolute. It's that 30/70 principle and depending on you might have programmed your body to be able to eat carbs for the last 30 years and now you've realized that you know, you you don't process carbs very well. So, how how do we how do we work on

00:57:52

that? We you going to stop the carbs, but you we need we need to layer in some blood work to actually get some, you know, real-time pictures of what's going on with your with with your inside your body with your biology. >> Yeah. >> Um and then layer in other things like oats testing and organic, you know, or >> Oats testing? >> organic acids. So, looking at, you know, every single aspect of your body, you doing a urine test for proteins, doing any any any testing that you can do

00:58:17

after you've done your genetics is then going to help you along your journey. >> Okay, so >> But, if you had to do one thing, >> Yeah. >> do do your genetic testing. >> Okay, so like good practices A, genetic testing, B, look at diet, C, uh do bloods to test if your diet is actually being absorbed and actually fundamentally working. Then you're talking about other things like urine testing. Like what what can I get from a urine test that I can't get from bloods?

00:58:38

>> What's going on in your blood work might not always show a specific enzyme or specific protein or specific this or you do a urine test or a stool test. >> Okay. >> And that's just a more specific way of looking at different things that are happening in your body. >> Now, I'm curious about this. What can I learn from my stool that I might not expect? >> Lots of things about your gut and your your gut flora and what's what's going on in there. So, yeah, it's it's an

00:59:02

inter- Do a do a stool test. It's an an interesting one, yeah. >> So, so that uh so let's say if we could correlate things, bloods would be great for diet. >> Yeah. >> Fundamentally, uh urine would be good for what? >> Again, diet. Diet, yeah. >> In a different way? >> And a few other things, yeah. But, uh diet >> some of those other things be? >> Different um bacterias that are in your body, um heavy metals, things things like that you can you can get from from

00:59:26

your urine test. >> that I not be able to pick up from blood, bloods, urines, all of them work together and that, you know, things certain things show up in in in different parts of the yeah. >> Okay. And then stool, is that predominantly gut? >> Predominantly, yeah. Have a look what's going on in your in your stomach. >> Right. And then what are some of the things that you've seen commonly come up in people's guts that they might not be aware of? >> It's it's such a complicated sort of

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thing that's going to be getting that flora working all together and you know, people take antibiotics like there's no tomorrow and they kill their gut and you have to restart again. And you're eating all these incorrect things and you're your gut's not processing them correctly because it's hasn't got the right acids or it hasn't got you know, it hasn't got the right biochemical processes going on. So, if you if you do a stool test, you can tell what's going on in your gut and and

01:00:10

are you holding particular bacteria's that you need to break down the foods that you're eating? And that's really important. It's it's quite an important test to do. >> To me it sounds like it's it's a lot about food. >> A lot about food. Food controls most of it, yeah. Right. You are what you eat. >> Okay, so then if 30% of this genetics, what percentage of the 70% do you think is food? >> Lifestyle and environment which is the 70% Your your food

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30, 40% yeah, again, it's a huge amount. >> Yeah. >> Yeah. >> And have you seen like a pretty significant change in young entrepreneurs and people in business because of just changing their diet? >> Yeah. If you get your diet correct, everything starts to work properly and and once you you know, you got your diet correct, so you're supplementing correctly, your methylation's working correctly, your brain fog's lifted, you've got that clarity from the first moment that you

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wake up in the morning through to having afternoon energy because you're you know, your your processes are working correctly in your body and you're processing everything everything's all running into the evening where you're starting to relax and you know, you've you've you've got that that the happy hormones going on. It's it's dramatic, yeah. And once you you get your foods and your supplements correct, life becomes a easier. >> So then around diet, so you know how you

01:01:26

will see contradictory data, so like some people will say that you have to fast for the majority of the day and then eat at night, and other people say you got to have a great big breakfast and then a light dinner at night. You know, is this all just related to different genetics? >> Some people do better on a plant-based diet, some people better on a on a meat-based diet. Some people shouldn't do keto who are doing keto. And it's it's all it's all about how you process foods, basically. And and how

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you detox as well. So how you process and how you how you detox. And and getting all of that correct will will make sure that you maintain the energy you need during the day. So it's making sure that that food is turned into the you know, correct energies, the correct fats that you need. So obviously your brain needs a lot of fat. Um and >> Your brain needs fat? >> Yeah, your brain thrives on fat. That's just why you know, >> mean? >> [laughter] >> I've never heard this.

01:02:14

The brain thrives on fat? >> Yeah, your brain lives on fat. >> Can you explain that to me cuz everyone's everyone's trying to eat low-fat diets, which could be bad for the brain. >> fats, you know, avocados and you know, omega-3 oils and things that your brain feeds off. Your your brain your brain needs >> Yeah, man, I've never heard that. I'm going to start eating more fats. What do you think has surprised you the most about epigenetics and and and delving

01:02:36

into this field? >> The power that we have over our genetics is is is awesome. It's you know, the fact that you're you're you're not you're not predestined. You There's no Genetics is not your destiny. Genetics is your blueprint. And if you use that correctly, then you can you can influence everything else. You can influence, you know, all the all the good things that are going to happen to you. >> Would you say that trying to prioritize your health without a genetic test or or without bloods is

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pointless? >> No. I think uh you Anything you can do to to make yourself more healthy is is going to be beneficial in some way or another. Is it going to be optimal? Probably not. Almost definitely not. But, um you know, anything people do it it is beneficial. I I I think it go to the gym, yeah, great. Maybe you don't know how how to work out, you know, whether you should be doing power-based exercises or or aerobics or whatever. It It doesn't matter. At least you're doing something.

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>> But, if you want to optimize it, then that's the next level. >> optimize it, you need to you need to get into some scientific data. >> Why is taking blind supplements a massive waste of time and money? >> Yeah, you just making expensive urine. >> [laughter] >> That's all you're That's all you're doing. >> Unless you're bottling it and selling it, maybe. [laughter] >> You don't need all those You don't need all that stuff, you

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>> Yeah, okay. What's your What's your honest take on on what people should be doing instead? >> It Optimizing what you're taking. Do Do some Do some genetic testing. Do some Do some blood work. And work out exactly what your body needs, not all all of these fancy stuff and, you know, >> Do you think people are wasting their money cuz they're they're putting they're putting a I guess things in their body that they don't actually lack or or need to put

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more of in. >> And detrimental as well, you know, there's there's the the the latest thing was with B6. People are taking huge amounts of B6 and it's causing peripheral neuropathy. >> But, it's Peripheral neuropathy? >> Peripheral neuropathy. When you get tingling in your toes and your your fingers. >> What happened with the B6? >> It's It's just um B6 was I was um It's they they start started putting it in in in everything as as part of the

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supplementation process, but it it causes, you know, it's it's a toxin. If you over a certain dose, you can't just because somebody says it's it's great and it's working for them. It's not going to work for you. It's you you don't need it. It's just yeah, expensive urine. >> Um okay, so the future of health is moving fast. We are shifting from guessing about treatments to using as you said AI to predict sickness before it start. >> Is there is there a risk you think of

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entrusting these systems with with our health and our well-being? >> There is a risk which is that there needs to be some, you know, that they need to be built using some sort of oversight or, you know, there needs to be that human element making sure that there's there's nothing erroneous going into the information. They need They need to be built with scientific data and scientific data only. You can't have an an an AI system that's using Google, you know, and getting all this information

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from Google. Our scale scale sound scientific data, scientific journals, and scientific, you know, peer peer published peer reviews. And just looks completely through those, doesn't cite anything that's actually on the internet cuz the internet [ __ ] So, it needs to be built on scientific data rather than just built on and everything and that's the problem with a a lot of the the AI models are using just, you know, just read it and did it data from it from everywhere and this is So, you have to have a

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purpose-built AI platform that was built using only scientific data and that's that's that's really important. >> Are there any companies that are doing this right now? >> As as a as a complete um package, we've we've actually got a model going now which was, you know, which is running really really well. It's been been going about a year now. >> Okay. >> Yeah. >> And then is there any concern to your point around, you know, large companies being compromised as to

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how they conduct their practices around health, let's not name them, but if you were to say that if they become the incumbents or they become the administrator, if you will, of the future medical AI system, is there also not a risk in that? >> Yeah, the risk is in in how the data is used and and large companies tend to be governed by um shareholders and outside interests um as in the bank balance rather than anything else. I think that's all that's always going to be a problem with with

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anything like this. >> Yeah. >> It's um you know, as it as a are they working for the the good of the many or or the good of the company? And that's that's going that's that's an issue. >> Okay. >> That's going to be >> So, if someone wanted to take complete control over their personal profile, you would recommend your own platform, which is phenomenal. >> Yeah. >> [snorts] >> And that that would give them access to what exactly and how could they better

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understand themselves? >> Um so so our platform uses obviously we we have most people's genetic layer unless unless they're just coming in but then we we sequence them etc. We then add in all the other layers and we'll give them So, we work with athletes, entrepreneurs, mom and dad, you know, and the guy next door and everybody has a have has a different question. People They want to They want a diet plan. They want to become the 1% of the world 1% for you know, their particular sport

01:08:07

or everybody has a different question. They want to know about few Some people don't want to know about illness at all. So, we we we just don't we don't produce those results. So, it's it's dependent on the person and what what they're looking for and how we can help them. And that's that and that's the way we've built it rather than it just spitting out, you know, these these are all the bad things. It's like okay, so we've got all these layers and we're layering in

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and the more we can layer in, the more um accurate the the the results are. So, if you if you can layer in blood work from the last 20 years, you know, all the way through as well as lifestyle and environment questionnaires and your genetic layers and all the other testing as well as some imagery and all the rest of it, you become incredibly accurate. But depending on on what your end game is, what your result is. If it's just to get back to your baseline, that's easy enough cuz we we go through

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supplementation, diet, exercise, all of that stuff and produce, you know, reports and and the protocols on how to do that. >> Yeah. Are there are there any voices in the in the zeitgeist of social media that you would endorse, that you would say are, you know, no one's perfect, but are closer to the truth than perhaps some of these bigger institutions? >> There's there's there's a lot of people out there talking, you know, Dr. Trevor Skerritt I enjoy. There's there's a lot of people

01:09:24

out there. Gary Brecka has done a lot for for methylation. Um Yeah, there's there's people you need to read between the lines, I think, cuz a a lot of it and again, I find a lot of them start off really well and then they become sponsored or endorsed by bigger companies and they suddenly lose their integrity and they There's there's a lot of that going on. >> Yeah. >> It's um that money talks thing is frightening, isn't it? Yeah. [laughter] >> Something you said earlier which was

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around how most of the medical establishments are in or around the business of disease prevention or disease management as as you said it. If you think about disease as a concept, I think, you know, I'm realizing this in the moment here is that we tend to think of these things as things we catch by random, purely out of the laws of chaos, if you will, and you're saying that cultured in the human body through thousands of micro decisions, is is that what you're implying? >> Some some of it you're pre-predestined.

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Yeah, you've you've it's built into your genetics like heart issues and and things like that. Some of some of it's completely not. If I go off on a tangent in a minute about that. >> Please. >> Um but there's a there's a lot that's already built into there. If you can layer in your your genetics as long along with our mom had this, grand dad had this, even if we don't have access to their DNA, it sort of helps in that genetic profile and you can you can build a sort of an idea of

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where where their journey's going to go, you know, if you've got three generations of heart disease, there's a good chance you're going to have heart disease of some description, but if you if you know about it, you can also do something about it. So, um September last year, my my it was a Sunday afternoon and I I was feeling terrible, awful. And I put myself to bed at 4:00 in the afternoon, and just very random. And woke up the next morning and still feeling awful, and I always check my

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ring score. So, I have a look at my ring score and it showed I was 32 bpm overnight um heart rate sustained. Which would explain why I was feeling so terrible. Told my wife and, you know, 15 minutes later I'm at A&E at the hospital and I had a heart pacemaker fitted. So, So, Monday morning I went in and by Wednesday I had had a pacemaker put in and this is completely I have no no history of heart disease. I have no history of any kind of of heart condition whatsoever. I just had a electrode failure, you know, one of one

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of the nodes failed and um the electrodes weren't working properly, so I had this had this put in. Doesn't show up in the genetics, hasn't showed up in anything I've ever done. There's always going to be randoms, there's always going to be the chaos effect as you as you you put it. And that wasn't interesting one, it was a total reset, you know, sitting there with the crash crash pads on, crash cart next to me thinking, "Oh God, is is this it? Is the heart going to going to pack

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up?" It was a a bit of an eye-opener. But the importance coming back to the start, the importance of of wearables and and having actionable data. So, and and watching and being able to interpret that data is is really important as well, and I think that's going to be another part of our personalized health um journey. You know, I I see actually a lot of insurance companies are now saying if you wear your you know, you wear an Apple Watch, we'll reduce your your cost down by $300 a year or

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whatever it is. And there's there's a a lot of this kind of stuff and people are realizing, you know, the actionable data. If we can get that data and we can act on it before before it happens, that's gold. >> So, let's let's play a scenario. Let's say you take someone who's a self-made billionaire. You strip away their money. You take away all of their contacts. You perhaps move them countries and they have no former contact to their bank account, the funds that they had,

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the people that they were connected with. They're completely out in the wilderness again. What do you think that they would have in their mindset that most entrepreneurs that are trying to make money wouldn't have? >> I think they've just got resilience. That that that person would be back. Um maybe not to the point where they were before, but they would be back. And um building something, running something, making something within weeks, within days, within days, weeks, months. They're They're They're already

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thinking. They're You know, you've You've already put them in that place. They're already looking around, looking at what what can we do here? What What What's Those Those plants I could probably sell those plants down to the market down the road. You know, >> They're looking for gaps. >> They're looking for an edge. They're looking for what can be used, what can be >> Do you think it's fundamentally that the what separates the rich from from the

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majority is pattern recognition of the gaps, finding leverage, trying to lean things in a way that is favorable to them? Like what is that gift or that ability that you would predict that they >> there's a reason why they're they're the top 1% of the 1% because it's not it's not common. It's not It's not a It's not something that everybody has, you know. >> Do you think it's genetic? >> Whether whether you're a wolf or a sheep, there are some genetic factors in

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there. There are some some things things in there. >> What What have you seen that is genetic? And can I give you a spooky example? Like for example, my um my great great grandfa I'm sorry, my great grandfather um was an entrepreneur. >> Yep. >> Uh so, he was in World War I and World War II and then he came back and started like a trucking company and was like massively successful. Yeah. Uh, then he lost all of his wealth, and then my grandfather uh, became massively wealthy as an entrepreneur building

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high-rises on the Gold Coast. Then he lost all of his wealth. >> Right. >> [laughter] >> So then I've got this weird entrepreneurial bug that I can't explain, and now I'm progressively >> Are you worried about losing it all? >> Uh, yeah, maybe. Well, I'm like [laughter] I'm like, can I get it first? Uh, but have you seen anything like that where where you were like, this is kind of weird. Like, has you have you seen any spooky data where you're like, this

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doesn't kind of make sense, but there's a pattern occurring here? >> Do you do you do you think that coming back to your family, do you think that that there was burnout involved? >> Totally. >> that that they got to that point where there was just no more to give? And the invoice was due, and you're just like you sat down one day and went, I've got nothing. >> Well, my granddad, uh, he lost his marbles like really quickly. He went from working >> Alzheimer's?

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>> Yeah. Got Alzheimer's like super quickly, uh, and it went from like like literally 6 weeks from like full cognitive coherence to incoherent and not even understanding where he was. >> Yeah, that happens a lot. Um, it's just yeah, you just suddenly turn off and everything goes wrong. Yeah, it's this it's scary what happens there. I haven't found a genetic pattern yet that that explains this. I I think there's um, this there's a a mindset more than a genetic pattern behind behind that. It's

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just something with some people are born with this particular mindset where, you know, they are they are Steve Jobs, you know, your granddad, etc. that they're just destined to they're they will not sleep until they've built this amazing And if you can leverage that mindset, but also make sure that you're you're looking after yourself along the way, I think you you know, you're going to be 100 years old and you're going to have an empire, but it's uh, it's it's just ha- having that work-life

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balance and making sure that it it all flows and realizing at the end of the day that, you know, all of this where you where you going to be the richest men in the graveyard? It's you you've got to you have to balance it. There has to be that work life. You have to enjoy We're here for a reason. >> Any any words of wisdom for anyone out there who is not prioritizing this right now and and wishes to perform at a high level? >> Take two steps back, look at your life, uh list your priorities, look at your

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priorities, ensure that you are the top of that list, that you are the number one priority because without that you you don't have the ability to connect with your family, you don't have the ability to do to do any of the other stuff. You have to prioritize yourself number one. So, um get back to your baseline, get back to, you know, what makes you happy, what how you sleep well, look after look after all all of those factors and then tick your way through it. You know, that you we we have to work, we have to you have

01:17:48

to make money, you have to feed everybody, but if you're sick, can you feed everybody? No, you can't. So, this this all is always going to come back to you. Prioritize number one. It's the same reason when in in the airplane when the when the oxygen mask fall down, you put yours on first cuz you don't put yours on first, you can't help anybody else. And and I think that's really important. >> Uh any parting words um for anyone who wishes to start their journey here,

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uh how can they best start this process? You know, what can they expect on going on a journey with someone like yourself? And um how quick can they expect results? >> Like anybody wants to start the journey, start the journey. Don't don't pause, don't think about it. Just get in there and start. It's It's um now is the time. And this this is the the the moment of the rest of your life. So, start start your journey from as I said, it's it's to what level you want to go. Start

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exercising, start talking to your family, reconnect, get out in the sun. You know, um do some genetic testing, do come come and talk to us, pick up the phone. I'm accessible, my staff are amazing, customer support is amazing. Just start talking to people. Don't necessarily talk to us, talk to people who can who can help you, people. Do you talk to your PT, talk to your naturopath, and make the changes. Don't um don't buy that gym membership and don't go. Just make make the changes, prioritize

01:19:15

yourself, get it get back into your life and and to the point where you're enjoying your life knowing that you are building a future. So, you're you're prioritizing yourself, you're you're building your your health to a point where your health span is going to be equal to your life span. Move forward like that. Give yourself uh you know, that looking at that. I want to be 80 years old and I die of a heart attack when I'm 80 years old, but uh there's been nothing wrong with me for

01:19:42

the 80 years. >> I have I have a goal is to be 99 and still working a full-time job. >> Yeah, why not? >> People may find me for that. I'm like, no, no, I I want to be senile, I want to be old, I want to be in the game still. >> I have no intention of retiring cuz I a lot of a lot of what I see in in older, especially men, men more than women, as soon as they retire, they just fall apart. You don't have a mission anymore. You don't go to work anymore. We don't

01:20:05

have W- women are more they have more going on in their lives. They they they're more active. They have their little groups and they go for this, they do that. They have, you know, they have a lot more cogs and wheels in their lives than men do. Men have, you know, usually just going to work and then coming from work and then you know, there's a maybe play with the kids at the weekend, etc., etc., but their work is their focus and their whole life is their work. And once that is taken away,

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just it it falls apart and then Alzheimer's and stuff like that. It it it is it's it's >> It's tragic. >> It's tragic. >> laughing here, but I'm thinking of myself. Don't retire. >> I'll I'll be like I wake up and then I'll check my box and then I'll cook in the box and then I drive a box and I come to work and I'm in a the work box. When I get home I'm not thinking about work and when I'm at work I'm not thinking about home. So I can

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compartmentalize my life. >> Right. >> Um which is why I'm laughing at what you're saying here cuz it's like as soon as you leave the the work box you got nothing left. Sounds pretty good. But then you're saying that people fall apart. >> Yeah, it's not so much now. It's it's um up until about 10-15 years ago when work was was literally all men did. So men went to work 9-5 and then they'd come home, you know, and and and the wife would made the dinner and and etc.

01:21:16

And then they retire at 65 70 70 years old and they've got nothing left to do. They've got no purpose in life. There's nothing left. >> But how does their health fall apart? When when they have no stress anymore? >> You know, there's no movement. There's nothing nothing going on. You know, at least if you're if you're going to work you've you've got movement. You've got something going on. You've got your brains exercising. You know, you're you're reading during

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the day with we not probably not reading books. >> Are you thinking no no stress no pressure is bad? Too much stress and too much pressure is bad. You're suggesting that you find a nice harmony between the two. >> Nice harmony. Keep the >> Pick up golf. >> Keep building. >> Yeah. >> [laughter] >> Go read. Nobody reads anymore. Just pick up a book and read. >> Yeah. >> Do do some studies or something. >> Yeah, do some >> [laughter]

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>> I can't >> Go to the gym. >> The gym's gym's great. It's good for you. >> Yeah, but don't retire and do nothing. That's dangerous. >> No. No, no. And you wouldn't you be bored? >> Yeah. That's right. Yeah, I couldn't do that. >> You got to Even if you don't have to be doing what you're doing now, but you're doing something. Being and preferably later in life doing something if you know, if you're if you're

01:22:18

economically capable doing something for humanity rather than yourself, you know, build build a life and then move into something else. Move into something you know, more altruistic. I don't know. Maybe, we'll see. >> You know, this whole show is about, you know, being a guy who started an agency cuz I think that that was cool for some reason. And interviewing amazing people like yourself about what it means to take agency in life. What does it mean to take agency to >> It's always always always the family. I

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think family is the most important thing in in everybody's life, family and friends. Your friends are your family. So, that my my agency is is is always around that. It's is around health, wellness, um family, spirituality, just happiness. Taking that through throughout your life and without to without any misery or upset or, you know, undue annoyance. It's just, yeah. >> Well, Rob, you seem like a super happy dude. Seems like you're living the dream. And >> [laughter]

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>> you're doing good in the world and you're doing something you're passionate about and you're finding amazing ways to to help people. So, we appreciate you being here. Thank you for sharing your insights and knowledge around your industry with us and it's been a it's been a pleasure. >> Thank you, Dane. My pleasure, too. Thank you for having me. >> [music]

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