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The 90 day brand plan

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Your Expert Roadmap to Building 
a Money-Making Brand

The 90 Day Brand Plan: Is a Step-by-Step Guide to Mastering the Art of Branding, by delivering an expert roadmap to harnessing your authority, credibility and skills in your field to create consistent money-making opportunities.

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Exercises at the end 
of every chapter

Ready to stop just thinking about your dream brand and start building it? "The 90 Day Brand Plan" doesn't just give you the roadmap—it gives you the tools. At the end of every powerful chapter, you'll find practical, actionable exercises designed to help you immediately implement what you learn, ensuring your unique personal brand moves from concept to concrete reality, step-by-step.

What you can expect to learn

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01. Prepare for the Wilderness

Gain clarity and master the emotional resilience needed to build your audience and make a mark.

Isometric grayscale map with a person walking, trees, rocks, river, mountain, and a marked X location.

02. Claim Your Territory

Identify your unique space and establish your position as the authority in your field.

Diagram showing a person lighting a campfire with three standing figures and three flying birds nearby.

03. Light the Fire

Start publishing, experimenting, and building in public. Turn vulnerability into your superpower.

Isometric illustration of groups around fires observed by four scouts with telescopes in a dark grid space.

04. Scout the Landscape

Uncover your audience's deepest desires and design tailored offers that resonate.

Group gathered around campfire with one person holding a stick above the fire and firewood stacked nearby.

05. Feed the Flame

Deliver consistent value that solves problems, building a loyal following.

Silhouettes of people standing around a fire with one person raising a kite or flag and smoke rising.

06. Signal the Empire

Master the art of storytelling to attract more opportunities and build a powerful narrative.

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07. Win Their Hearts

Cultivate true fans by creating exceptional experiences that foster loyalty and advocacy.

A person speaks to a crowd gathered around a campfire with tents and stacked firewood nearby.

08. Serve the Village

Transition from a self-focused to a service-oriented mindset, delivering impact beyond yourself.

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09. Build the Townhall

Develop processes and systems to scale your business and automate growth.

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10. Protect the Empire

Strengthen your brand's foundation, ensuring long-term resilience and profitability.

Isometric medieval castle with towers and villages on a grid connected by roads.

11. Trade with Titans

Collaborate with powerful allies to expand your reach, influence, and impact.

Your Expert Roadmap to Building a Money-Making Brand

The 90 Day Brand Plan: Is a Step-by-Step Guide to Mastering the Art of Branding, by delivering an expert roadmap to harnessing your authority, credibility and skills in your field to create consistent money-making opportunities.
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Customer Reviews

Starting A Personal Brand READ THIS

If your just starting to look into personal brand wether it's for your business or if it's just branding for your business model have a look at this book here. Wether it's a good reminder or a new learning curve for you it has served as a good reminder for some things using great frameworks of explaining the importance of key concepts to maximise your personal or business brand.

He's worked with Culture Kings, Nutrition Warehouse and has one of the fastest growing agencies in Australia so he definitly knows what he's talking about thats for sure.

Louis Trimper
Pushed me to start doing things

Dain wrote an amazing book! The information was easy to read and understand, and I could really relate as a member of his tribe. Dain gave me a nudge to start taking action and helped me understand that it's okay not to be perfect. He showed me that I need to practice in order to discover my personal brand. I am currently on day 14 of my personal brand challenge on Instagram! :)

I definitely recommend this book to everyone who is interested in learning about creating a brand!

Gintare
Dain is brilliant

I've been folloowing dain on instagram for quite some time. I've worked in advertising and marketing for 10 years, and this guy has taught me more than my managers.

I am severe ADHD, so the way he breaks things down and explains things is super helpful.

The ONLY thing I wish, is that this book was less reading, more doing.... Like more of a workbook. But otherwise, its awesome. Don't look any further, just choose this one.

VFQ
Very good

Excellent book

Ronald
Branding at its finest

This book is a great resource to have especially if you are a personal brand. Dain is one of the best in the industry.

Carilyn Eglee
Informative and great buy

Very good read. Informative. Highly recommend for people working on their own brands or clients to understand the ins & outs of effective branding

PJC7221
Amazing book

Great work and good insights

Esta
Great Book!

One of my favorites from 2024 10/10

Carlos De Moya
A great read—thank you!

I truly enjoyed reading this book! It provided valuable insights that helped me connect my name with the brand I own in a meaningful way. A great read—thank you!

Jay Madison
Starting A Personal Brand READ THIS

If your just starting to look into personal brand wether it's for your business or if it's just branding for your business model have a look at this book here. Wether it's a good reminder or a new learning curve for you it has served as a good reminder for some things using great frameworks of explaining the importance of key concepts to maximise your personal or business brand.

He's worked with Culture Kings, Nutrition Warehouse and has one of the fastest growing agencies in Australia so he definitly knows what he's talking about thats for sure.

Louis Trimper
Pushed me to start doing things

Dain wrote an amazing book! The information was easy to read and understand, and I could really relate as a member of his tribe. Dain gave me a nudge to start taking action and helped me understand that it's okay not to be perfect. He showed me that I need to practice in order to discover my personal brand. I am currently on day 14 of my personal brand challenge on Instagram! :)

I definitely recommend this book to everyone who is interested in learning about creating a brand!

Gintare
Dain is brilliant

I've been folloowing dain on instagram for quite some time. I've worked in advertising and marketing for 10 years, and this guy has taught me more than my managers.

I am severe ADHD, so the way he breaks things down and explains things is super helpful.

The ONLY thing I wish, is that this book was less reading, more doing.... Like more of a workbook. But otherwise, its awesome. Don't look any further, just choose this one.

VFQ
See all Amazon Reviews

Written By Dain Walker

The 90-Day Brand Plan Book provides a step-by-step framework to elevate your brand identity. Covering essential topics like market positioning, audience engagement, and content strategy, this guide equips you with the tools to achieve lasting impact.

Person holding the yellow book 'The 90 Day Brand Plan' by Dain Walker, published by Wiley.

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Services

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Speaking & Events
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online course
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book
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Advisory & Investing