grow your brand
Whether you’re just getting started, refining your personal brand, or up and running already, I’ve created a fast-paced course that will help you gain clarity, help you define your difference, and understand how to earn credibility and respect. This is something I’ve worked on for years, for myself and for clients, and it has helped countless personal brands scale their reach and dominate their market.
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NAIL your niche
grow your brand
Whether you’re just getting started, refining your personal brand, or up and running already, I’ve created a fast-paced course that will help you gain clarity, help you define your difference, and understand how to earn credibility and respect. This is something I’ve worked on for years, for myself and for clients, and it has helped countless personal brands scale their reach and dominate their market.
Buy Now
This is your face. Your name. Your future.
It’s not just content. It’s your reputation in motion. Whether you're speaking on stage, posting online, or shaking hands in real life, people are forming opinions. Fast.The Personal Branding Kit helps you take control. It’s your playbook to define who you are, sharpen your message, and build a brand that actually grows your business.
No fluff. Just real clarity.
Learn the strategy frameworks of successful branding.
Define the followers
you want to attract.
Create a reason
for your audience
to care about you.
What to expect in my program
We’re gonna get hands on with interactive exercises. Follow my lead. We’re gonna go deep into strategy, working together to forge your very own personalized brand plan. Know clearly what you stand for. Be capable, clear, and confident when portraying yourself publicly. Present powerfully and grow.
Craft Your Audience
Tactically unleash powerful and clever strategies to cultivate not only followers but an engaged and tailored fanbase you can monetise.
Overcome Your Fear
Learn how to break through the mental challenges or obstacles between where you are right now and where you want to be.
Define Your Path
Learn the essentials to identify your brand to separate you from others and be highly sought. Have impact and influence.
Build Your Credibility
Learn how to master credibility by becoming an iconic figure of authority in your industry, niche or field of expertise.
Personal Branding Kit: The Highlights
You’ll learn through interactive exercises how to start from scratch, define your niche and get the unique insights and confidence to scale your brand to heights you might not even be able to imagine right now. We’ll identify your area of expertise and build the credibility to make it public.
Buy NowMaster the fundamentals of branding, strategic thinking, relevance, positioning, communication that connects, crafting identity, and impactful influence.
Use my proven strategies to identify, define and connect with your dream audience. Understand what they are seeking and how to present yourself. Build a solid foundation by targetting the people most likely to become brand fanatics.
Understand how to think about your brand so you can evolve as you grow and pivot at any point. Learn how to pinpoint your catchphrases and vocabulary, craft your personality, understand your credibility and what makes you powerful.
So you've put in all the hard work and you have your values, you've set your intentions, you've cast your future self and know you need to take action, but what action exactly? Content is the answer. Learn how to brainstorm, test and add interest to your content ideas. Experimentation is the key to success.
Course Curriculum
- Welcome
- Dain's story
- Dain's keynote
Module Outcome
Dain will welcome you with a dopamine burst to sustain you through the branding rollercoaster. Understand the mindset of how to approach the course materials and what you need to hand to get started.
- 4 Stages of Learning
- Chunking Up and Chunking down
- Values Cheat sheet
Module Outcome
These resources are here to support you throughout your journey. We’ll link them where relevant in each module so you always have them close to hand. These tools can help lend a hand if you get stuck trying to brain dump descriptive words or broaden your brainstorming.
- Understanding branding
- Personal VS Business Branding
Module Outcome
This is to introduce you to some common terminology in branding so you don’t get lost in brandinese. Know what branding clearly is and what is isn’t. We also touch on the differences between personal and business brands for those of you with companies connected to your name or who have done business branding before (yep, it’s a different beast altogether!)
- Exercise 1: Casting Your Future Self
Module Outcome
It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.
- Exercise 2: Personality References
Module Outcome
It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.
- Exercise 3: Extracting your vocabulary
Module Outcome
In this module you’ll pull together descriptive words that paint a picture of what you want your brand’s impact to be. We’ll focus on clarity for communicating emotionally (how you want to make your audience feel), visually (how you want to appear) and conceptually (how you wish to be perceived as). This leaves you with the tools to talk confidently about your brand.
- Exercise 4: Circling your Dream audience
- Exercise 5: Pressure Test Your Dream Audience
- Exercise 6: Deciding Your Dream Audience
- Exercise 7: Dream Audience Profiles
Module Outcome
Knowing who you are speaking to is a powerful tool in creating a potent personal brand. Increase your impact. Discover how to define, approach, categorise, describe and speak to your audience.
- Exercise 8: Mapping your credibility - part 1
- Exercise 9: Mapping your credibility - part 2
- Exercise 10: Mapping your credibility - part 3
Module Outcome
Putting your face, personality, thoughts and reputation on the line is a scary thought. Personal branding is not for the faint of heart, but having fears and battling imposter syndrome in this unexplored terrain is totally normal. Discover how to overcome this by mapping the things that make you authoritative.
- Exercise 11: Mapping your relevance - part 1
- Exercise 12: Mapping your relevance - part 2
- Exercise 13: Mapping your relevance - part 3
Module Outcome
Being credible is only half the job, you also need to be relevant to your audience so your message lands. People don’t care what you’re an expert in if it isn’t significant to their needs. Discover how you’ve changed and overcome in the past, in order to harness your defining moments to connect with your audience.
- Exercise 14: The Two Word Brand
- Exercise 15: Create Your Brand DNA
- Exercise 16: Create Your Brand DNA - part 2
Module Outcome
Start taking everything you’ve discovered about your unique niche and form your brand essentials - your ‘moniker’ or title, and your Brand DNA which is your strategy foundation. You’ll see the puzzle pieces starting to come together to form the overall picture. You’ll get clarity on how to express yourself to others in a strategic way.
- Exercise 17: Defining your niche
- Exercise 18: Content Creation - part 1
- Exercise 19: Content creation - part 2
Module Outcome
Often the question we’re left after the epiphany caused by the Brand Essentials is how do I get from there to actually making content? This module will give you all the tools to know what makes things go viral, how to create interesting content, how to generate ideas in line with your brand and what your key content themes are. You’ll be pumped and excited to get going and test it all out.
- Exercise 20: Your Personal Brand Kit
Module Outcome
This last module is taking everything you’ve learnt, placing it into a more refined template so you can showcase your branding to others. Use it as a reference to nail product partnerships, promotion opportunities, castings, clients or brief creatives. It will bring you the confidence and clarity you needed to get the ball rolling and take action.
Module Outcome
The final take away - Use your Personal Brand Kit like a starting point and a living document and evolve it as you test your ideas. Don’t be limited or locked into what you’ve created to date. Be agile. Evolve as you learn.Evolve as you grow. You’re a person not a robot and your branding will reflect the organic nature of being a human - it’s what makes you fire!
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FAQs
Absolutely, this course has been designed to work for people that want to build a personal brand, whether you're navigating the complex waters of tech startups, carving out a niche in the creative arts, establishing authority in financial services, or pioneering sustainability movements. This Personal Branding Kit will provide you with the tools, skills, and strategies to resonate with your target audience.
That's fine. Everyone starts at ground zero. We've designed this course for people that are beginners all the way to people that are already in the game. You will learn how to attract followers as a part of the core learnings.
There are 12 modules with 20 interactive exercises. We estimate that you'll spend about 15 hours completing the exercises and 3 hours watching the videos. Depending on your speed and whether you redo or rewatch modules, you will likely spend about 3-4 days completing the course if you dedicate good blocks of consistent time to it.
Once you finalize your purchase, you'll receive an email with a link to log into the customer portal where you will be able to access the Personal Branding Kit. If you are experiencing issues reach out to support@dainwalker.com
They are designed to be complimentary and cover different topics. To get a full understanding of personal branding it is recommended that you devour both the course and the book. You can buy the book here.