From Amway to Amazon: The Inspiring Journey of Entrepreneur Adam Hudson | The Tiger Table | EP5

00:04 - guys welcome to today's episode we've got entrepreneur Guru with extensive history and helping emerging entrepreneurs achieve their first wins in overcoming obstacle uh overcoming
00:13 - obstacles sorry I haven't had my coffee yet uh we've got Adam Hudson here today on tiger table welcome mate M great to be here thanks for having excited man I'm pumped about this one I remember um
00:22 - I saw you live in Brisbane in 2018 and um you had this incredible story on stage of a woman who uh she was doing quite a lot of sales of a toy plush penguin yeah and um she was a mom I
00:36 - think she had a couple kids and um she was just like just a normal Aussie getting up on stage in front of 5,000 people and telling her story about how she killed on Amazon yeah yeah yeah
00:47 - incredible times yeah it was such an exciting pH yeah and and your background I know you you've been doing personal development since you're very young you did Amway I did Amway when we were kids
00:57 - um I started reading Robert kosaki books when I when I was at when when I was a young one and um that's why I went to the event in 2018 and I was um yeah just blown away by your story and what you
01:06 - were doing with the community at that time so we'll certainly dive into that at some point but how did how did your journey start mate in in business well I came from working-class family um and I
01:16 - was living in Brisbane I moved out of home when I was 17 I think um and I was living in Browns Plains which is sort of they call it brown stains up that way um but uh yeah and and through the
01:27 - church that I was in uh I got exposed to um Amway somebody recruited me into Amway Amway was big in church yeah yeah it was like a built-in Network right and so yeah I I that I'd never been exposed
01:39 - to business and I and I I first learned the word entrepreneur when I was at the church there was one guy that had money and he drove a red Porsche and uh I asked people what is this guy do and
01:49 - they're like he's an entrepreneur I'm like oh my goodness like what is that and they're like like a Wolf of Wall Street Scene like how did you get that car they were like you know you get to
01:56 - make your own business and your own income and as soon as I understood the word I loved it and then somebody recruited me into Amway and um and the great thing about Amway was it got me
02:04 - reading and uh I got exposed to my first personal development book which was the magic thinking big um and uh it changed my life like it was the first time I'd read anything other than a school book
02:14 - and I was like this is incredible you mean I can like self-determined my life you know and set a goal and then go for it so that's how I got started isn't that interesting how like when we're so
02:22 - young we're so impressionable as well yeah and I remember the first book I ever read was U Rich Dad Poor Dad by Robert kosaki so a guy who um cuz my uncle joined Amway and he invited me in
02:33 - and I signed up and didn't do anything I was 17 you know what I mean but it got me reading and I remember reading this book cash flow quadrant and Robert basically was saying that there's four
02:42 - ways to make money you can be an employee you can run a a small operation and and have a team of employees you could be an investor or you could run a big company and there was like a like a
02:52 - wall in between he's like go how do you go from the left side to the right side and how do you become an investor and a big business person yeah and I was like I didn't know I could learn this stuff I
02:60 - thought I had to go get a degree or I had to go to you know University to figure this stuff out so great book yeah and it's so simple the concept but you know what they don't teach it at school
03:08 - and um yeah life changing yeah so then from um take me from Amway into how you had one of or probably the biggest uh Amazon community in in what it felt like the Asia Pacific yeah yeah well it was s
03:22 - it was probably the second biggest selling Amazon course in the world um we grew up to 16,000 students in 45 countries um incredible yeah I mean the basis of that success I was living in
03:33 - Los Angeles I moved there in 2011 after going through a horrific period in my life business-wise got wiped out in 2008 and um what were you doing at the time uh I was uh helping uh companies raise
03:44 - early stage Capital at that time and we took the company public just before the 2008 financial crisis and so I was escro and all my wealth not all it I had I had some houses and property and I thought I
03:56 - was doing pretty well and I had an eight figure Stak that was still listed but the shares went to nothing and it just about wiped me out um and I recovered moved to Los Angeles and I it took me
04:06 - three years or so to recover from that and then I had just enough money to move overseas I just had had enough and wanted a break so I moved to LA I set up an animation company which is a whole
04:16 - another story um yeah from scratch yeah so um yeah set it up from scratch and uh I was in doing the right thing at the right time and we might talk about this later in the Pod but um and within two
04:28 - years I'd attracted like 30 of the biggest in America his clients had Volvo Canon MasterCard UNICEF the world doing animation like an animation agency and I can't animate I can't draw I fellow
04:37 - creative I didn't know that wonderful yeah yeah that was cool and I and but while I was doing that in La I discovered Amazon and at that time as an Australian I thought Amazon just sold
04:46 - books and um anyway I started selling whiskey glasses on Amazon uh just for fun and I thought this would be amazing if this worked because I can make US Dollars move back to Australia one day
04:57 - sell to 300 million Americans and live the dream you know um and it took off and it ended up going into wi decanas and all these other things and uh so I moved back to Australia in 2015 had this
05:08 - international business on Amazon um and people were like how did you set that Amazon thing up so I made a little course on a selfie stick and um and then I started studying how do you sell a
05:17 - course online of course the whole industry there and um and then it it grew and it struggled at the start until I learned what to do and then it grew into a business that over the next 5
05:27 - years generated $75 million in sales unbelievable and like did you feel that you had a desire to build a community like is that something you always did look mate I I'm just going to say this I
05:38 - hate the personal development industry um I I love it I have a LoveHate relationship with it because unfortunately um it's just attracts a lot of skeezy kind of snake oil weird
05:52 - people yeah yeah we well yeah just people who see that there's just huge margins in selling information right and um and there are some great people people in it and there are some horrible
06:01 - people in it and and I despise people who don't Place massive value on people's post tax dollars yeah so if if a family guy or a woman or whatever has has worked their but off all day they've
06:13 - paid the tax man and they've got this little bit left that they're going to invest in their a big dream and they fired up you know yeah you're going to take that money off somebody you better
06:20 - deliver um and people some in this industry a lot of people don't they just see it as you know I'm going to sell the dream and take their cash and it just really shits me um so my business
06:30 - partner Joe and I at that time were committed to being a personal growth organization that really actually gave a genuine [ __ ] about people yeah and so we would interview them for the first three
06:41 - years we would interview them and say Hey listen have you got at least 10 grand of working capital after paying for the course yeah um to actually do Amazon because they have to invest into
06:50 - a product into a lot of stuff to do Drop Shipping and and Amazon yeah totally it's you got to buy your own inventory in this model that we were teaching so that you were actually building an asset
06:59 - it wasn't just drop shipping we didn't do Drop Shipping where you don't control anything you actually control everything um and so they didn't have the money when we interviewed them after buying
07:07 - the course we would refund them we actually gave back $2 million in cor sales that we'd made on the basis that was their last money in the world at the time we said come back in a year when
07:16 - you've saved up some money so you can actually execute what we're going to teach you and people thought we insane but that's incredible it's it's like doing the right thing is always the
07:24 - right thing and you know well word word spread and it built this community of people like man these guys are insane and then when we ran events we didn't just put you know on an event and then
07:34 - just put people on stage just selling stuff all day and then um and then at the end have value we had three days where it was all value you know and we invested a lot into the events in the
07:44 - end we were doing events for 2 and a half thousand people the sandwich bill was three4 of a million dollar the event bill was 2 million bucks to put the event on for three days it's a l of
07:52 - sandwiches yeah it's a lot of sandwiches a lot of people but we we wanted people to to come away and go wow this is an amazing community and people absolutely it was like a family so so we really
08:04 - invested in that idea that people do need a church right I'm not a religious guy now I'm actually probably the opposite but but um people do need a church of connection they do need to get
08:14 - around people that are of the same Vibe and of the same mindset and because of the way that we marketed the course we were very upfront about hey it's a lot of work it's hard work it's high risk
08:23 - but if you're prepared to do all that um and without any guarantee of success this is the community for you so we're a certain type of people and um they a little bit older they they were very
08:34 - very hardworking and and prepared for the real battle ahead of small business yeah it's interesting that like you talk on the topic of church because my background I went to church I was in
08:45 - Youth groups uh I was a youth pastor and uh in another life and and um did a lot of marketing as well so um for the youth group I was in the way we would get kids to come is we used to bomb Hills on
08:56 - skateboards uh in Brisbane yeah you know king's car park yeah you know how there's like I don't know it's like 15 stories tall of car Parks we used to go there catch an elevator to the top
09:06 - skateboard and slide down the car park at you know 10:00 at night get the elevator back up and do it all over again but it got to the point where we had you know like couple hundred kids
09:16 - bombing Hills in Brisbane so we got the attention of the police but we used to give out free skateboards free shoes and then we would bring kids to church um so like you know the fun memories I have
09:26 - cuz I I don't you know I wouldn't consider myself religious but the memories I have is community like kind of doing life with others and I think sometimes entrepreneurs feel
09:36 - quite lonely cuz it's quite a a unique Endeavor to go out and build a company and if you're not really surrounded by that energy it can be difficult yeah 100% yeah so for you like when you're
09:46 - looking at building a community your passion is you know maybe a bone to pick a frustration with the personal development space and feeling like it needs to be done better yeah what part
09:55 - of you love's Community Building though like what do you get out of that I look I I love people right I don't like their habits but I love people you know um I love people I love bringing people
10:08 - together and I love to teach like that's that's my superpower I don't know why but I just love sharing what I'm doing in real time is it seen the reaction in people and how they how they go through
10:18 - a transformation because you have some wild transformation stories yeah yeah definitely I mean I I I believe deeply in people yeah um and I and I do really understand that sense of loneliness of
10:30 - being an entrepreneur um you know from you know I recently was on Instagram and I I was sort of sharing a video about how growing up I was in the house with my brother and two friends and I was
10:40 - always the one that wanted because I was reading these books right I wanted more for my life so like when the mobile phones came out you guys are all a bit young for this but it's hard for you
10:49 - guys to imagine but when when mobile phones first came out you were a complete idiot like a total wank cut if you had a I remember watching my parents yeah everyone was like so embarrassed if
10:59 - their parents bought a mobile phone cuz you're like you tossa like seriously dude can't you just wait home to make a phone call like that's that's how it was it was just this cultural shift and so I
11:08 - was down there I got my mobile phone from brashes on a payment plan for so the older listeners go oh my God there's a flashback brashes right brashes used to be the big hary Norman right my first
11:18 - phone was a 33010 Nokia yeah yeah the old flip no the indestructible one that was like right the brick the brick yeah wow dude and so yeah so when when you got that I was always wanting those
11:29 - things and Wan of things that were better and and my friends even back then and and family were like dude you know you need to pull it in a bit and you know you need to live within your means
11:37 - and and I remember it so clearly how alone I felt in my ambition to want more from life you know I was working two jobs I was making 180 bucks a week in a 1H Hour Photo Shop you guys probably
11:48 - don't even know what a 1 Hour Photo is um I I do remember remember film the concept of 24 Shots I remember going in there when I was like four five and six and and my mom had had taken photos on a
11:59 - Kodak and she's like getting them processed and stuff so vividly remember it yeah dude like it was a whole thing you know so I used to process photos in Brown's planes great place to do that um
12:08 - brown stain yeah that's a whole another world and I was running pizzas at night for dominoes and I always wanted more so this idea that you could build a community of people that were as insane
12:16 - as you that wanted more from life and and I think Amway again and those multi-level marketing things provided that they they they sort of curated a community of people that wanted to give
12:26 - it a run who had Big Dreams where you weren't that crazy if you wanted to own a Porsche one day or it was kind of everyone had the similar dreams you know everyone was on the same wavelength or
12:35 - the same energy totally and so I love building communities and and uh creating um sort of a language that people can share and so what we did well at reliable was we we our mascot was the
12:47 - Rhino and so we were able to play those um sort of tokens into our events and and use metaphors that rallied people we described the four stages of growth and how when people first start their
12:59 - giraffes you know they're tall and a bit geeky and they bump their head on things and then they become gazel and then they become a lion and or tiger and so what like I'm curious now you you've piqued
13:10 - my interest what what are the four stages of growth your community we made them up the you know and the last event we did was called Welcome to the Jungle and so we had you know 70 volunteers
13:19 - dressed up in full safari outfits you know it was a full this is a live event you're going in there people are dressed in Safari outf we had people turning up dressed as lions and is you know amazing
13:30 - yeah it was cool and and it was it was like a festival right and cuz this was a this was a tribe and so the the first one was a giraffe you know like everyone loves giraffes they're gentle they're
13:39 - kind but they're bumping their heads on things and the next one was a a gazelle um and a gazelle is kind of these young hungry guys that they Sprint all day and they're a bit frenetic and you got the
13:50 - owls which is sort of like your Highly Educated accountants and lawyers and things like that that are like at the event going all these people are insane I come from formal education like what's
13:59 - happening they're very smart but they have no clue about business and you got your Tigers which are your sort of Hardcore entrepreneurs Tigers yeah the Tigers they got they've earned their
14:07 - stripes kind of thing and then there's the elephants who've made it in in business they sort of cruise into the event you know they're all good to go and so we sort of talked about the
14:15 - transition through you know those places with all of you hopefully becoming a tiger and then an elephant one day because it is a a whole Learning Journey to get there and there's no way to get
14:25 - your stripes of a tiger without going to war and and making some mistakes cuz it is like that like I felt like you know cuz I did MLM and I had a downline organization of about 2600 people and
14:36 - that's kind of where I cut my teeth as a salesperson as a marketer because to build MLM it's it's it's brutal you know it's it's tough slog um but some powerful lessons in that about
14:46 - entrepreneurship perseverance hard work rejection a lot of rejection like you know nine people would say get bent one person say maybe and then you're trying to work on them to to come on board but
14:58 - yes so so for you it's it's really important it sounds like you're not just trying to get people into an event to pay the ticket get them motivated and move them on you were trying to build a
15:08 - community where someone would come in as a giraffe bump in their head no idea what's going on but you got this Kingdom around them of people that can help guide them protect them give them advice
15:18 - consult with them and and um you know kind of not a a shoulder to cry but someone to to not feel so alone anymore to feel like they're a part of or belonging into something it was an
15:29 - amplification of my own experience of Entrepreneurship and we kind of poured into those events everything that I wish was there and one of the things we did at the start of the events on the first
15:39 - morning was we recognized people for their achievement so we had awards from when you make your first $10,000 in sales for the month yeah up to a million US dollars in a year we had students
15:49 - doing 2 million us a month but we had all the way through to you know from making your first 10 grand that we get them on stage give them a trophy and they'd be sitting there in the audience
15:58 - or they would had a coffee in in the morning and then five seats down from them some husband and wife team who they thought were just normal just like them gets on stage and gets their 100 Grand a
16:06 - month award and so we'd put hundreds of people on stage who won these Awards then they go back to their chairs and it set the event on fire for the rest of the weekend because you'd see these
16:14 - people with their badge and their trophy and you go oh my God this actually works and these people sitting in the audience are not Adam they're not this you know person they put on a pedestal because
16:24 - they been on all the videos they're actually normal people sitting next to them who actually persevered and succeeded so the key to our succcess with our business was that it actually
16:33 - worked people did actually get results and that's the secret Source it's there's the community part but it wouldn't work if people were all failing and they weren't our students have done
16:42 - nearly $3 billion in sales on Amazon with a B you know W um and we know it to the scent because we own the software company that 90% of them use to track so we know their sales by the minute we
16:53 - know what their inventory is we know how many units they've got in stock and we know right now how much they're making per hour you know so so what inspired you to operate it that way cuz it's like
17:03 - was it Amway was it were you inspired by anyone else to kind of craft it like that cuz we talked about this we had coffee what was it a week two weeks ago and you're talking about how people
17:13 - would be so much more moved by getting a trophy than how much money they're making they could be making a million bucks a month yeah but getting up on stage getting given a trophy being
17:23 - recognized and celebrated was more powerful for that individual than maybe the money well what it was actually was Russell Brunson so Russell Brunson with his clickfunnels we were a clickfunnels
17:34 - client for a long time okay and um we got our $10 million award early on in the piece when we passed 10 million in sales using clickfunnels um and I was just at the studio one day and this big
17:44 - box arrives and this trophy like this big award thing comes out of the box and I was like oh my God like this is so cool and I realized um you know the importance of recognizing adults for
17:56 - achievement like once you leave school there's no gold star on the foret anymore so the opportunity to work for something and you would people work so hard to get recognized and if you
18:07 - actually recognize them in front of their peers like the amount of effort people went to to get on that stage was phenomenal to get that award and they used to take photos of it I'd go to
18:18 - their homes and I didn't realize this I'd go to their homes sometimes and it was like pride of place in a shrine like a shrine like they actually did it w and they were so proud of it and I realized
18:30 - how powerful it was watching Russell and when I went to the event and saw people going crazy and I put the pin on this little black pen that said I was in the eight figure club and I was I got my
18:39 - award actually with Alex hosi who many people know now before Alex was Alex get out of he was on stage at the same time yeah and so Alex we got we got to unpack that soon yeah I mean he's a legend now
18:49 - right but but um some of those huge guys Dan lock and and all that they were all on stage at the same time What and um yeah so and then from that moment on I I couldn't get any peace at the event like
19:00 - I was people were coming up for selfies I think there was 10 of us that had won that award at that time we were like the very top I had how many people were at the event or in their Community do you
19:08 - think 3,000 maybe at that event in Nashville and then um Forbes magazine or Success magazine interviewed me backstage and I was like oh my God like these awards are insane so but we we'd
19:20 - started it but we took it to another level in the end we were spending 30 or 40 Grand just on the awards for the shows um just for the trophies because we didn't skimp out we didn't out you
19:29 - know we I always say to people you have to have a vision standard and then recruitment vssr Vision standard recruitment for your business so you got to create a vision of what you're trying
19:36 - to do and ours was to have the best events in the country um with the most successful students in the world um we measured success by what our students were achieving not by how many core
19:47 - sales or all those vanity metrics it's around them so vision for for the brand and then standards so what does that translate to in terms of standards and then who do you need to recruit to make
19:56 - this happen and so um every aspect of our events was you know very purposeful you know we trained our volleys volunteers months in advance we made videos that would be played in The Green
20:08 - Room to our volunteers days before and because we knew that our volunteers would be hundreds or thousands of touch points throughout the weekend and and how just the smallest gesture that they
20:18 - made with our community could mean so much to them um so anyway we we we ran a pretty cool organization that was just around really acknowledging and respecting the money and the time and
20:30 - the effort that our community um had entrusted with us um and uh and that was at the very core because I felt that my money had and my time had been so disrespected so many times in that
20:42 - industry where you'd see this amazing bit of marketing and like the videos are produced like by rival media like Tip Top [ __ ] right yeah then you get the course and it's back to a [ __ ] selfie
20:53 - stick like what the [ __ ] happened right where's the high production what happened and they just like oh dude I got your money now it's like that's all the budget we had was to do that ad yeah
21:03 - and don't give any not a single [ __ ] about you after that so we made sure that the experience behind the wall was as as good or better than in front of the wall yeah and people did respect
21:14 - that and um so do you think like I guess because if you're making money right and and I'm just thinking back to when I was doing ACN which was the MLM I did and um they had this you could Google it it's
21:25 - this giant ring it looks like a Super Bowl ring when you hit SVP which was like the epitome rank uh in in building your organization you needed probably 10,000 people in your downline to do it
21:37 - yeah but I remember I had that thing printed up put on the wall I had songs I used to listen to and I'd imagine myself putting the ring on and I was you know for me it was almost like that was the
21:46 - symbol of like you made it like you you all your efforts kind of accumulated to one moment do you think it's more about like someone feeling like they've had that moment of like I done it or do you
21:57 - think it's the significance of of people respecting them like what do you think it is or is it a combination look it's it's a really interesting yeah it's an interesting
22:06 - question what do we let me put glasses stupid ring that I wanted like a Super Bowl ring yeah yeah I got I got one exactly like that from Russell and like not wear it in Australia it's so
22:16 - Liberace man like it it was like big gy same thing it's so gy but I wanted it did you yeah yeah I used to wear a suit every day you know my pointy shoes and all the rest of it it goes back to MLM
22:27 - like when I was herbal right that that I I wanted to be in the president Jim ran yeah that was my first live event that I ever did was Jim ran wait you went to a Jim ran event yeah that's how old I am
22:38 - who when did he pass man cuz I he's been dead for a while um but I was 19 and and I couldn't afford the event it was like two grand or something back then that's that's a lot back then yeah yeah like I
22:52 - saved up go a lady at Vision Pursuit is what it was called the company sold TI was like a like her so sometimes mlms have like sub companies it was it his like company within no no no no it was
23:05 - just it was Vision Pursuit so um which sort of morphed into success resources today I believe really which yeah back in the day it sort of morphed and morphed I think I could be wrong and he
23:15 - came out to Australia just curious yeah he came to Australia was at the Royal Pines in the go Coast so I paid this thing off over like six months to attend and the Jim was amazing amazing guy yeah
23:25 - um but anyway I I can't remember where where was going but no so so I guess to cycle back like fun segue I'm a fan of Jim rone I just think he's cool and um he has just just unique Dynamic way to
23:38 - kind of deliver things in a funny relatable way cuz I found in MLM like you kind of if you were big and fancy it would be a turnoff for people especially here in Australia whereas Aussies like
23:49 - to hear the Underdog Story y the average Joe made it we love that kind of stuff so um but back to like the significance piece um you believed big again you know giving people awards you got one for
24:01 - when you were in clickfunnels you shared the stage with Alex hosi and Dan lock like what did you I guess experiencing that moment was that like oh I made it I've been recognized for it like what do
24:10 - you think is that yeah it's funny story I was sick as a dog when I went on stage yeah this whole flu went around um the convention center yeah uh I you look it was kind of exciting to go and do it um
24:24 - you know for me it yeah it was it was being recognized I didn't realize how smaller club that was to be in the eight figure Club um it was a goal of mine um for for those listening just on that you
24:35 - know8 figures was was once a big goal for me like to go from to seven figures to eight huge goal and I um and I said it actually I went to an event in New York um it's a whole story I'll just
24:46 - tell you really quickly very interesting one because I was I was in uh Los Angeles with my animation company and I was the first wework tenant in Los Angeles it was their ninth office in the
24:57 - world at at that time and so I was their very first tenant there was nobody in the LA um office and it was basically in the shadow of the Hollywood sign on on the Hollywood Walk of Fame the stars are
25:08 - out the front yeah one day this guy comes in the office and he says hey you doing man like I tell me about your experience here and he goes my name's Adam I'm the owner of wework Adam Newman
25:16 - get out of here you met him yeah oh yeah get to know Adam pretty well actually and we hit it off and he said dude like we've got our first a wew Work Camp that you would have seen on the Wei work
25:24 - series over I was actually in the crowd walking on the moon walk on the moon was that the name of the band um anyway they were playing and uh he said look if you get your ticket over to uh New York I'll
25:36 - pay for you to go to Camp so I went and hang with Adam and all the guys uh over there in LA and as what was he like very very um uh charismatic exactly like he was played in the in the TV series okay
25:51 - um and then he invited me back to New York City and showed me um his Wei work in the meat packing District which was six floors beer free flowing all day um the guy was just on a mission you know
26:02 - he's very very charismatic um anyway I ended up as a result of that at up there in New York and they did this exercise where they said what is your goal what do you want to figure out and I'm like I
26:13 - want to learn how to go to eight figures I want to learn that and I had no idea do he says all right Adam's been a bit of a hippie and his and his wife was a hippie as well and they said write it
26:22 - down a piece of paper and make it into a paper airplane and then throw it into the crowd and with your name on it and people will seek you out sure enough I had five people come to me found me
26:31 - through the event said here's how you get eight figures and um so I just started applying what they were teaching and I had no idea how to get there and then like four years later I was at
26:40 - eight figures what were some of the things that they said to you um oh just buying traffic um you know profitably converting it profitably having an offer that converts um uh and you know it it
26:53 - became I know we're going to talk about this ice method um that I developed but but the execution piece um and and and and making sure that your idea actually can scale that you have enough margin to
27:03 - actually make the sale at scale yeah um uh and uh anyway so I I I went to this event in New York and I and and I learned that and so the power of these events you just never know where they're
27:15 - going to lead and um and and yeah it led to me being on stage in Nashville a few years later with with Russell and Alex and all these other people as a result of it and yeah that recogition piece
27:26 - definitely part of it yeah I'm a big believer in like you know setting out with a very specific goal like some call it smart goals and you know the cool thing about I guess our backgrounds in
27:37 - MLM is just getting back to basics yeah sometimes we try to over dramatize and over over um exaggerate our goals and all the rest of it honestly just the basic sometimes like have a good offer
27:49 - knowing where the traffic is coming from how to convert them like maybe it's not the sexy stuff to talk about but that's the stuff that makes money it is yeah yeah so many times people have an idea
27:57 - and there's is maybe just jumping forward but one of the mistakes I see so many young entrepreneurs make or inexperienced entrepreneurs sometimes they're not young but they're just
28:05 - starting in business at 40 or 50 you know they get they think the product is the be and I've developed you know a uh whatever some some think they're passionate about and and I'm like okay
28:16 - that's great how are you what's the path to Market how are you actually going to sell this thing if it was made and created it was absolutely perfect exactly how you want it but a lot of
28:25 - people get caught in the brand and the creation the imagination that's all the fun part of business but at the end of the day you got to sell it you got yeah you got to sell it profitably so who's
28:35 - going to sell it how are they going to find out about it what does it cost to get their attention and what does it cost for the salesperson to do this and this was your ice method that we were
28:42 - chatting about on the phone last night which blew me away and um yeah if if you want to unpack that man because I I thought that was fascinating because you're just distilling down we're
28:51 - talking about big numbers yeah right you're talking about eight figures you're talking about all this stuff but sometimes some people just want to go how do I get started yeah like how do I
28:58 - get my first win so like rewind to when I was sitting in that room when you were speaking on stage um I was fascinated by what you were doing and I at that time I was like man I wish I had the capital to
29:08 - jump in because you said on stage if you don't have 10 grand like don't don't do it um and I was like damn like I can't afford any of this stuff I was broke I was working at telin and Gary ve came
29:17 - out and his message was just start and I was like okay well I could do that um you know so I think for me like the first client I got I remember it was $20 for a logo and I was lit up I felt like
29:31 - I'd made a million bucks I was like I just figured out how to make money on my own yeah and that electrified me right and that was just my first wind this is in 2018 like uh like probably November
29:43 - 2018 dude like it's it's inspiring like I'm coming here into your office today and it's it's dope like your office is sick I love it you got a whole team you're in North Sydney you're pumping
29:52 - you got great clients so if everyone listening just tune in to Dan story like it's it's a sick story yeah started with 20 bucks started and my shitty laptop that had a some of the keys missing and
30:03 - I didn't have an office or anything I was just on there every night hustling and I think like for me it's just how do how does someone get that first win you know what I mean so for you you had
30:13 - thousands of students 16,000 students you had to deliver and you had to help people mobilize like what was your approach to getting people off the ground that we getting
30:23 - started um well I think you with all things the first step is always education so if you're thinking about the very next step the the smart thing to do is educate yourself first before
30:35 - you take a step you know so if you Alex says this right so Alex hosi said um he invested in himself acquiring skills until there was no more skills to acquire and then you start taking wiser
30:49 - better action yeah so he you know famously paid Grant card own 100 grand for three phone calls I didn't know that yeah yeah and um and because you know he said look we'll Grant a billionaire now
30:59 - at the time he was on his way um and he said I need to know what he knows and he just kept acquiring skills and as he was acquiring skills his income grew in proportion to the amount of skills he
31:09 - has because that's actually how life works right the smarter you are and the more skills you have the more money you make so as he made more money he reinvested in more skills even to this
31:17 - day I'm getting coached right now I pay uh 30 grand a year for the coaching that I'm in right and you were telling me a funny story about this which we'll come back to which I love Yeah but investing
31:26 - in yourself that's so right because I think like you know you and I did MLM which is somewhat of a personal development program um I've read a lot of books you've read a lot of books we
31:36 - we've we've and we've accumulated a lot of like rubbish that we've consumed as well so then you can start seeing what is maybe [ __ ] and what is what is the hard skills yeah you know these days
31:47 - people watching this if you're ignorant in 2023 it's it's a choice it's called learning like go to YouTube right if you don't know how to feed yourself properly you don't understand understand what
31:58 - food's going to support you and make you better and what food's going to kill you that's on you yeah if you if you don't you know there's so much available high quality information when I grew up like
32:08 - a billionaire was somebody you read about once a year in the brw rich list now you can follow them on Twitter and you know you can you can watch interviews with Elon Musk and Jeff bzel
32:18 - and you have un unprecedented levels of access to incredible knowledge right um and it's it's not like it was always like that dude no it wasn't like like Jim R would come out once a year and you
32:30 - would pay $2,000 to listen to him for a day now you can listen to Elon Musk rant on about anything or what infin item right like it's you have access to such a high level of knowledge so the first
32:41 - place to start is get smarter right invest in your knowledge and that will organically lead to better actions better networks people always say where do you go to network I'm say before you
32:51 - network before you put your product on sale because that's what you're doing when you turn up at the year ends how are you like are you the version of you you want to be like I say to people
33:01 - become the source of what you seek right be be the be bumps man that's a ni yeah your job is to become the best version of a man or a woman that you can be and then give it away to the world so before
33:13 - you go giving it away the world become become the best version of you um you know Cody Sanchez says the same thing a lady that I follow young young woman is just a killer out of the US um so you
33:24 - got to invest in becoming the best version of you as the first First Step education um will will always win like Zig Ziggler and and Jim ran used to have this argument Zig Ziggler is the famous
33:34 - motivator also passed away now you go all you got to do Jim is you know motivate him and and Jim would sort of look at him and goes but what happens if you motivate an
33:42 - idiot right that's dangerous so education step one and then helping them to get to their first win like when your confidence is low and when you haven't got a trail of wins the first place to
33:52 - start is things you can control to have a win and so that's why I always say to people before before we talk about business if you're really at rock bottom or you're really starting out um you
34:02 - there's two things you can control you can control what you put in your mouth and you can control what you do with your body so let's start there let's start with eating better let's start
34:09 - with doing some exercise and having those winds because those winds then translate to other winds let's read 20 Pages a day of a book and if you start there all of a sudden you're going to be
34:18 - feeling better you're going to be uh looking better and you're going to be reading 20 Pages a day of a book and that's a win and then you can start testing your ideas and so on
34:27 - and and the thing I like about this ice model that that we're going to talk about is that it gives a framework that you can assess any business idea on and and and how to take that to Market and
34:39 - the high level overview of it is idea for I Capital right and then execution so um if you've if you've got those three things all businesses are made up of those somebody has a great idea
34:53 - somebody has to have some money to exe you know to do it and then somebody has to execute it it and where people get tricked up sometimes is they tell themselves this story that oh I have an
35:04 - idea it's a great idea and I reckon I've got the skills but I don't have the money so as a young kid growing up in a workingclass family in Australia I was programmed
35:14 - deeply if you don't have the money it doesn't exist well here's what I found out since becoming rich right when you get rich you realize the problem with the rich is they've got shitloads of
35:26 - money their problem is trying to find people that they trust enough with good ideas enough to actually invest in them so there's actually a problem on the other side which is there's no shortage
35:35 - of money in the world no absolutely none the the shortages of great people at who are well educated not I'm not talking about University here but really understand what it takes to become
35:46 - successful and are willing to pay the price with a great idea you put th you put in front of me somebody with a great idea and somebody who's got a great team or on their own that the money is not
35:55 - the problem for them yeah you know and so um so the idea Capital execution is what is a great idea let let's dive into what a great idea looks like how would you how would you litness us an idea
36:06 - from your experience well one of the biggest things I uh look like one of the things I've done recently and I did it because after U my education business which I stopped sort of doing about a
36:16 - year and a half ago now um I had some time off and then I thought I I made a couple Investments one of the Investments I made was into a vintage Caravan company that's cool man yeah
36:27 - cool there a friend of mine it was a dream he' had he had a great idea he he was at a time in his life where he was willing to do the work so he had idea and he had he was willing to execute and
36:35 - he could do it he Capital he didn't have the capital so I became his investor I got him going um he sold over a million dollars worth of vans in his first year and he was able to repay the capital to
36:45 - me and he's off on his own and I got a return on my interest and all these different things but um uh what was the question sorry it was uh so so with um how do how do you test an idea how do
36:56 - you test the idea has an idea or a handful so so yes so this is the uh where I was leading with that is when I worked with him I worked with him for six months one of the problems they
37:05 - faced was a toilet um because in Caravans people are still pooping into chemical toilets and you got to pull this thing out I'd never used one and when I saw it I was like oh my God
37:14 - people actually do this like they car yeah I never thought car own poo in a in a bucket across a caravan Park and pull it down pour it down this little hole which literally is a hell hole because
37:25 - everybody else's poo is this I was like this is disgusting I would not go camping but but that's what they do yeah and I'm like I need to find a better solution for this right so this is
37:35 - leading to this idea Capital execution how you know good idea so we sold a caravan to somebody who um wanted a toilet that burned poo it's called an incinerator toilet and then we said yeah
37:45 - we can do that it's that exists yeah it's a $7,000 toilet wow and so we said yeah yeah no problem we'll buy one so I want one of those just for the sake of being able to burn my own poo that's
37:54 - kind of cool yeah you burn it and but it was 45 minutes to burn a poo and so it's like so it's like having a microwave on high for 45 minutes which when you're a caravan or is a nightmare a lot of
38:06 - energy turns it into Ash and you can't do another poo for 45 minutes so if you got kids you're screwed so it's either like do the bo the Poo earning or or like carry your own poop in a bucket
38:17 - it's just disgusting I sh I made this sale for seven $75,000 toilet added to the price and then we rang the company they said no we can't sell you the thing if it's going in a caravan because these
38:26 - incinerator the toilets have to be in a fixed location oh okay so I was like damn okay so I've got this sale that's pending a toilet so I looked all over the world looking for a toilet and um I
38:35 - found this company in America that had a patented toilet um and this isn't to flog the toilets at all I just want to tell you the story so I found this toilet company that was called dry flush
38:44 - it was patented it was invented by a soldier he partnered with a a wealthy patent family in the in New York who funded them but they W didn't have a distributor in Australia so I ordered
38:53 - two of these toilets and they're an amazing invention where basically wraps the poo using a a bag and then it's completely clean and smell free and all this so I
39:02 - ordered two of these toilets and um and then uh I asked them Hey listen these toilets are amazing can I get the rights to Australia New Zealand so there's and and then I started a business selling
39:13 - these toilets and I still sell them to this day get out of here yeah an electric camping toilet what's it called dry flush no is that is that the brand you're working under it's lavio uh is
39:22 - the brand laio dry flash toilet so the website is dry flash.com you can look it up drve I got to see this man yeah you'll see me on the homepage spooking toilets yeah now I
39:32 - built this um hoping to teach Theo the logo dude loving the logo that's incredible this toilet is B that's me man rocking it yeah so I built this and I started to teach my uh son
39:46 - Josh you know this is how you build a business right yeah and so um so I built this little website um and I got the rights to AR stray New Zealand I bought a container load to get the the rights
39:58 - but the reason this is a great business is because it solves a a real problem wait what's happening there so that's yeah that's the bagging system so there's 5 m of it's called Mya but it's
40:09 - 5 meters of this bagging material that sits under the seat okay wraps each poop into a little bundle wow using Motors and fans little Christmas present yeah and you can see that's obviously your
40:20 - poo is not as big as a volleyball B but you get what are you what are you eating yeah yeah so but it just shows the con like the old Diaper Genie yeah so it's a great idea because it solves a real
40:29 - problem for people like I sold one last night to a guy whose mom is 94 and she can't get to the bathroom quickly enough now so we can put this toilet right by the bed no problem at all so we sell it
40:39 - to disability markets we sell it to Camping Caravans tiny homes all these places yeah but the reason it works when you said what's a great idea first of all it solves a real problem second of
40:48 - all there's enough margin in it to buy attention and what I mean by that is if I was selling a $25 product today um that's that's great it might be the coolest $25 product around unless it's
40:60 - really like the best thing since s bread that's a really truly Innovative gamechanging product which most people don't have um how are you going to get attention well the answer is you put it
41:11 - on Google you put it on Facebook or Instagram you come to an agency like you who does branding and then you got to buy the ads well dude I don't know what you charge for Branding but let's say
41:20 - it's 50 grand for Branding then you're going to spend at least 5 or 10 grand a month in traffic how many of these things have you got to sell and if $25 even if you pay five bucks for them how
41:29 - many clicks can you buy for 20 you know your margin might only be another $10 so yeah conversion might be 2% if you click at a dollar you could you got to convert one in 10 right you can't scale that but
41:40 - a toilet like this people are looking intentionally for camping toilet tiny home toilet that there's 8,000 searches a month for a chemical toilet you know 12,000 searches a month for a camping
41:52 - toilet so I know there's a built-in search market right so you look so with an idea okay so you have something that solves a problem has to solve a problem this is a huge problem that you stumbled
42:02 - on to yes is your brain always looking for problems as an entrepreneur totally I'm frustrated constantly about all sorts of [ __ ] like check to a hotel you're like seriously guys like how long
42:14 - have you been checking people in the hotels it's like you're trying to get the nuclear codes to get your [ __ ] key to go to the room right we had that experience we got locked out of our
42:22 - hotel you knew I was coming I booked and then it's like when you go to doctor you book online they've got your name and everything it's like a government they treat you like a stranger they're like
42:31 - where's your ID and you're like I booked you yeah it's like a government sending you a letter going can you fill in this form and tell us your address I'm like you just sent me a [ __ ] letter in the
42:40 - mail you know so I see frustrated problems all the time yeah but what I really look for Dane is how are you going to take this to Market at scale so with this it's a $2,000 toilet right
42:51 - yeah so um there's enough find the margin there's enough gross margin like in that for me to go and spend $2 or $300 per customer to acquire a customer on Google if you're selling salt and
43:03 - pepper shakers for $25 you can't spend the $200 required you don't have the budget to advertise and so with this I've got enough budget to advertise um and uh and so that's what I look for
43:15 - where's the margin and that's what kind of margins do you look for on a product well it's not just percentage it's gross dollar gross dollar you know like you you you might sell supplements that
43:26 - you're buying for you got a bottle of pills for $25 that you buy for $5 the margin's amazing but you've only got $20 to buy attention right the margin it's not enough to buy attention it's an
43:37 - interesting way of looking at it because a lot of people go I have a great product it's better than the competitors therefore I'm going to win and you know what you're saying is well are you
43:46 - solving a problem is that problem solving going to get attention and then how much money can you spend per item for attention totally before you even look at the profit where's your
43:57 - marketing line and other people go oh I'm going to sell this thing door to door okay that's great if you're not paying yourself great but what does an actual salesperson cost to recruit
44:08 - retain and Inspire yeah is there enough margin for you to stop or you just going to be a chump that goes door to door to door and you just bought yourself a job yeah so what does it actually cost like
44:18 - rival media if you if you didn't have Instagram if your model wasn't your Instagram account and which you've done really smart but if you couldn't do that and your business and it required a
44:27 - sales force yeah then all of a sudden everything's different right so people don't think about that they think I've got a better product that's marginally better than the competitors and this is
44:37 - why Amazon works so well is because the distribution was sorted and that's the mistake that most small business people make you just create you can look at a Marketplace for salt and pepper shakers
44:47 - if it is marginally better and at a better price or the same price then you can win right because all you need to do is put it on to Amazon and in America America $1 in2 spent in e-commerce
44:59 - across the whole country is spent on one website and that's Amazon yeah so yeah it's actually a little bit more Amazon does more trade on its own than every e-commerce in America combined so you
45:10 - think about Apple Nike all the mega Brands yeah all their Ecom traffic and sales volume is less than Amazon on its own no so you can be sitting in allad dollar in in Australia selling surf wax
45:24 - to 300 million Americans and they will distribute it out of their American warehouses and you can get it in front of 300 million eyeballs and then if you want to go and add another 500 million
45:34 - just put it into the European warehouses right so that envir the distribution channel the vehicle almost that you can hop in with your idea that's the power of a platform so if you're going to sell
45:45 - on Amazon or whatever then yeah you can you don't need you know that's the hack is create create something visually differentiated that is better than what's on page one of Amazon now or some
45:56 - little tweak preferably that you can patent but if you're outside of a Marketplace environment how are people going to know about you and um and so an idea when I'm looking at it is is a it's
46:08 - got to be a great product solves a real problem but B part of that is the is the Hardcore business stuff how are you going to sell this at a profit like is this idea going to actually make coin
46:20 - yes and does it does it have is enough to spend yeah can you yeah great ideas like there's a lot of people with great ideas but the ability to execute is is is is a financial one these days as well
46:32 - so would you say like in the event of um I guess creating a product brand like what you would put on Amazon in the event of like a service-based business could they go from idea do they do you
46:43 - do you think that someone that's creating a service needs as much capital or would you kind of apply the same model or no no a service business if I was to run this discussion with them is
46:51 - okay uh you start off providing the service yourself yeah right but does it still work with a person in the role and you know when you leave can you duplicate yourself yeah so the beautiful
47:03 - thing about the animation company right um was I moved to America and my Visa meant that I had to be successful in business if I wasn't successful I was out of there and so because I couldn't
47:15 - draw because nobody wanted an Australian voiceover actor in America um and because I couldn't animate or do any of that stuff yeah that business I sat down and went okay
47:24 - what's it going to cost to have an animator a storyboard artist a voice actors A salesperson these are all the costs how much do I need to charge per video and still have a risk premium
47:36 - which is otherwise known as a profit that's appropriate for the risk that I'm undertaking and for me it's 20% minimum in business if I'm not making 20% after paying everybody else to do everything
47:46 - it's not a business yeah for you may as well just give your money to a 9% First Mortgage fund and and and relax rather than go and take on the risk of business if you're not getting at least double
47:58 - that in my mind cuz it is more than double as risky right so um that the beautiful thing was it had to work without me and if it didn't work that way I didn't start it so I started off
48:11 - being the the PPC guy I sucked at that so I had to immediately replace myself to get the ads being done by somebody else I was the salesperson and I outsourced all the production to India
48:21 - right all of the drawing the and everything and I would make the sale and then be the service layer between the customer and the Indian um animation team yeah and I developed a system for
48:32 - the storyboarding and a system for the voice over acting and all that and I recruited some voice actors in Los Angeles and then it scaled and scaled and scaled until we're doing 3 400
48:40 - projects a year wow um and uh and then I sold the business in 2015 but it worked and when I went to sell the business people like what are you doing the business I might nothing like literally
48:52 - nothing like I've got an accountant I got a bookkeeper I got this um these these 10 voice actors we work with these are the storyboard artists and it was completely systemized and that was a
49:01 - real business and it had margin for a PPC manager PPC cost of traffic and all that good stuff so so with the with the capital part of ice so let's just say idea check got the idea it's going to
49:13 - make money litness tested it it's good to go so I guess back to product then because thank you for kind of diving into the service Bas thing because you can kind of be the capital in the
49:23 - beginning you can use your time I guess but yeah Capital man so like if you look at Capital this is this is something that is like an obstacle for a lot of people you know they have an idea
49:33 - they're excited about it and they don't start anything they're just kind of stuck they're frozen they're in procrastination mode and they're they're scared because I guess like a lot of
49:42 - people's relationship with money is maybe not a good thing like you grew up in you know a working class as did I had a single mother and you know you grow up and you think like you know money is for
49:53 - people that are evil and you think um you know money is not a bad thing it's a stressful debt scary thing and I think if people are trying to break out of that that mindset it can be quite
50:04 - confronting and terrifying I remember when I first quit my job I had you know good money coming in I had like $7,000 in my PayPal and I was scared to death to quit my job because it was so wiring
50:18 - to me yeah and I remember just being like paranoid every day losing sleep like just freaking out but it was just this transition of like I make my money through my organization now I don't
50:28 - depend on an employer it was quite a big shift yes so for someone that maybe is employed and they're looking at I got this incredible idea how do they start to cash roll it where where would
50:39 - someone begin to start that Journey would they save money like what's what's been your approach yeah look people's education around money it's one thing to sort of read a book and have an
50:49 - education but the overriding beliefs that we have about money can be super super limiting um but just understanding that um a there's a lot of money in the world
51:01 - there's a lot of credit available there's a lot of people have Surplus cash that they want to invest in things um and what's generally lacking is people who haven't done enough of the
51:12 - education piece that we talked about earlier right you know they've really gotten intelligent about what they're doing yeah because it it it cannot not change you when you consume that much
51:22 - information it changes who you are and how you feel to be around especially around people who've also done the same learning yeah um but but but getting down to sort of brass tax to bring it
51:31 - down to like you know what do you do when your head screwed up about money is um it's a journey right like um if you have have to like a lot of people are like they they've drilled
51:45 - into their head you know don't borrow money don't use credit cards don't do this don't do that you know because we know that credit cards are high interest and all those sorts of things but in in
51:55 - life the truth and this is something a lot of people sell is you don't need money to start things well you do you know it costs money just to incorporate a company and to pay for the compliance
52:05 - you know proprietary limited companies like a grand or something to set it up and then you got the account and the bookkeeping and you do need some money and you do need to be prepared to to go
52:14 - after it but the way I think about it like for example with the toilets um I I invest couple hundred grand into that but at the very beginning at the very beginning and I I went and uh I I just
52:26 - knew it would sell because I and and I was the only distributor for it so if you want one you have to buy it from me right right you can't get it you have Monopoly in the market yeah yeah yeah so
52:36 - I knew that it would work and I look at it go okay I'm going to you know allocate 200 Grand here but it's a very calculator RIS six months later National Australia bank I went to them and their
52:45 - inventory financing team and said listen here's my product here's my sales um can you give me inventory financing so for those of you don't know what that is nab's the best at this they basically go
52:57 - okay well we'll give you based on your um sales um a line of credit let's say for 150 Grand and when you when I order the toilets from the US they pay the invoice and they give me six months to
53:09 - repay it back um and in that time it'll be on the water for a month um and I've got five months to sell it well I'll turn those toilets over in three months M so um so basically that 200 Grand I
53:23 - put in they gave me $150,000 facility I was able to pull my money back out of the business and use the bank's money now um to uh finance my growth yeah and so these facilities are out there and
53:37 - whenever I need toilets now and and they charge 10% roughly depending on your credit profile but about 10% but because you've only got it for six months the the
53:46 - facility I basically pay $5,000 on a $100,000 line of credit so $5,000 I can buy $100,000 worth of inventory which I'll sell for for a qu of a million 300 Grand yeah right so I'm using other
53:59 - people's money OPM OPM so I've literally got 50 Grand in this business it does already I'm only six months into that business we're doing uh over a million bucks a year wow um so you put in 200
54:11 - Grands the bank gives you a line of credit and afterwards yeah after after that and then you take your money back out yep and then you and I'm playing with the bank's money you're playing
54:20 - with the bank's money and now it's making profit and you can pay the bank off and then the business has got it Surplus when I sat down with it and they said Adam in your business you know all
54:27 - the big guys do this right like they just use our money so they get they get all these products coming in from all over the world we Finance it they just distribute it out they have their sales
54:37 - channels and everything going and um yeah but we Finance the inventory so they they just use their money for you know marketing or whatever else do you feel like it makes it less emotional
54:46 - like you're less paranoid or scared to use money uh well I I I still worry about obviously making sure that the money but
54:57 - it'ses is geared up and to on bues that can say hey the market is buying this product so I did it for six months and they said yeah we'll give you the money for it because we're in the business of
55:09 - lending money we just want to know that the market wants the product or whatever you sell yeah so so we just to interrupt you sorry like so you put in 200 you were making money selling the product
55:20 - and you have a proof yeah we went from like we we did $55,000 in our first month I think it was and then we did $115,000 and then we did $30,000 and then we did $50,000 for the month and I
55:31 - just take the sales into the bank like that's great it's going well and uh and they lend on that basis but but there are a lot of people out there that if you take that kind of performance to
55:42 - them so what what I'm sort of getting at is to bring it down to basics for people is start with the minimum amount just to get proof of concept okay what a lot of people want to do is they go oh I need
55:52 - you know $200,000 from the start for their very first thing when you go look just go out and prove that it actually works go go from zero to one like at the moment you got a zero evidence try to
56:03 - get to a one that the market actually is willing to buy the thing that you're trying to sell at the price you need to sell it at in order for it to be a sustainable business yeah and it's it's
56:13 - not not sell it at a discount not sell it if you don't pay yourself prove the actual the real price that it has to be in order for it to be sustainable find that out as quickly as possible go and
56:25 - spend $2,000 on a credit card with Google ads and and and just see if people click on those ads call you up and place an order and you could find out for two grand you could even
56:36 - actually find out without having the product you know you can actually run the ads take the phone calls and if they say yeah how do I get one you you say well actually they're in development
56:44 - they won't be available for a few months we were just doing a test to see how the market would receive it you better off spending that two grand to find that out than spending six months on product
56:53 - development for something nobody wants right have you seen that happen where people have um tested an idea then realized okay this doesn't work yeah I've done it yeah I made i' I've spent
57:03 - months I I had a tech project that um that uh that I spent $700,000 on and I could have tested it for far less in hindsight and it failed yeah um and I lost 700 Grand setting up because I just
57:17 - didn't do that um you know thinking it all the way through and testing it much earlier in the process yeah so the idea is thinking everything all way through as if it exists as if it's real testing
57:29 - it live somehow whether that's using a credit card just to see if people respond or react to it and then like assuming that goes really well um then invest more create a proof uh a case
57:40 - study that it works then go to the bank and then bank or investors or wherever else there you know if you've got a proven thing that's scaling and it's turning $1 into two with reliability
57:51 - then finding Partners or finding investors there's so many people out there there in in our old community and reliable those you know there's so many people there that would love to partner
58:01 - with you like somebody who's actually started the fire even if it's like hey look I've spent two I'm I'm every $2 I'm getting four you know I spend right now about $7,000 a month on ads and it turns
58:14 - into $80,000 a month yeah right so if if I turn around to anybody I meet in the street said hey for every dollar you give me I'm going to turn it into eight you Nob brainer man it's easy to find
58:24 - partners in with those terms but people um yeah that just don't realize the importance of doing that and and going out there so for someone maybe who isn't as I guess well connected in a community
58:36 - as you have been like where might be a first place that someone could go and seek uh an investor potentially it's getting out to all the events like I you through one life you know Simon and Emil
58:47 - and those guys and it's great like just getting in the room with those kinds of people getting in the room and and and going to meetups and and being proactive about meeting people and also as soon as
58:58 - you get serious like really like this is what I'm dedicating my life to your world will change it's a bit like if you you go and buy yourself a new Commodore right everywhere you go you see that
59:09 - Commodore right they call it the reticular activating system in your brain it focuses on what you're interested in at this moment because most of it what our brain does is tune
59:17 - things out right so it's like when I want that red Ferrari and then you start seeing it everywhere everywhere yeah what's it called the particular activating system so the way the brain
59:27 - works is most of the day it's tuning things out that are of no risk or unimportant to us and it's actually just highlighting the things that are important to us or are dangerous to us
59:35 - so when when you reorganize your priorities and you and whatever you're doing all of a sudden people start appearing in your life and you go oh dude like that's interesting that's
59:44 - interesting like you you notice the opportunities a bit and you identify them a bit differ they jump out at you and opportunities being people there are people coming across your path all the
59:52 - time yeah so yeah it's it's is getting really really clear and just removing in your brain saying look there's no lack of money what's what's missing shifting that thought patter there is no no lack
01:00:02 - of money and as you get further down the road you start to see and learn different ways to attract money and how money actually works uh but that held me back for the longest time and I was
01:00:11 - always thought there was a silver bullet outside of me being amazing with an amazing idea there's not yeah it's almost like um have you studied NLP yeah because I know Jim ran had in um for
01:00:22 - those that don't know Jim ran was um you know mentoring Tony Robbins for a long time and met Tony I think Tony went to one of his events when he was 19 that's right and um uh what's the name of Jim
01:00:35 - Ron's coach Earl scha ear scha and then his coach was Dale Carnegie or like there's this lineage of like yeah mindset coaches that that had incredible amounts of execution in their businesses
01:00:47 - but for me it's almost like like because when I saw you on stage I was working a full-time job at telra and I had like 200k debt and I kind of went through this I guess stage of my
01:01:01 - life where I was like I'm not going to blame anything anymore not going to blame my boss I'm not going to blame my mother my my my family my friends it's not I'm in control and then when I
01:01:12 - shifted that think process everything kind of started to maneuver differently in my life like it's almost like doors of opportunities started flying open because I was in control and one thing
01:01:23 - that Jim rone says that I I always go back to when I love which is when he says okay imagine you're at the altar and your beautiful wife or you know for for those that have a husband is there
01:01:35 - and the priest says you know in sickness and health to take this person uh you know devoting yourself to them and and uh if you said to them well we'll try it and we'll see how it goes like how long
01:01:47 - is that marriage going to last and Jim Ron's just joking that like building a business is like that if you're at the altar you have to kind of like have that conviction and commit despite all the
01:01:57 - problems that are going to come behind it and back to your problem with your frustration with the personal development space you were passionate about it but then also like frustrated
01:02:06 - about how it was operated and you committed to the idea what what's the difference between I guess having an idea that you think is going to monetize and then something that you're like
01:02:15 - hellbent on running through walls to make happen do you think that that energy has to always be there or is it Case by case yeah I mean if you if you're willing to run through walls to
01:02:26 - make it happen on a bad idea you're just not going to come out the winner you know um and one thing about young people today is a lot of the time they're like I need to be uh building something
01:02:38 - that's going to change the world and I'm like impa to billion yeah yeah yeah I'm like dude like you know I'm happy to sell toilets like if you make a million dollars a year selling toilets let me
01:02:48 - give you the tip you get pretty passionate about that yeah right yeah you know you can't impact the world with no money yeah right love doesn't get you on the bus a bus Fair
01:02:58 - gets you on the bus right right so my wife runs our nonprofit today um and that's her thing but I started years ago with reliable one of the things we did in our community was for every course we
01:03:10 - sold we would donate um first of all an interest free microloan to an entrepreneur in a third world country and we became one of the biggest lenders in the world we did 16 17,000 interest
01:03:21 - free microloans so for every course we did one yeah uh build a massive portfolio and um then we also uh sponsored eye surgeries in Indonesia and we ended up buying a hospital um we
01:03:34 - raised nearly $300,000 at one event to build a hospital a Mobile hospital yeah and so I've been going to Indonesia for years now guiding tours uh with our students who come up with us they make a
01:03:45 - donation they come with us that 100% goes to the charity so today we have lovehe heart.org which is my wife's um nonprofit the website's not up yet she's just putting it now okay um she's in the
01:03:56 - hotel right now just about to push the button on it but um so she she runs that but love heart.org yeah love heart.org She's and it's basically uh travel um experience to Barley and she's launching
01:04:07 - uh one to Sri Lanka to orphanage as we just came back actually from uh Sri Lanka where we did the orphanages stuff so all of this is to say that we can sell toilets uh but because we have
01:04:18 - money um we can actually make a real impact in the world and she's raised um in the last three months $70,000 for in the people of Indonesia for eyesight and we go up there and uh yeah literally I
01:04:33 - don't know today how many we've done but it would be probably close to 20,000 blind people wow man this is incredible that were completely blind four years ago yeah are now seeing so that has
01:04:43 - nothing to do with whether you're selling candlesticks or dildos what right um same shape but different product yeah but one thing I can tell you if you don't make money it doesn't
01:04:54 - matter matter you know you can't make an impact in the world but if you are making money you can make an impact in the world so don't get it twisted like business the currency of business
01:05:04 - primarily is there are good people um selling average items all day long and there are [ __ ] people selling it's it's just not correlated to yeah so you've you've seen probably tens of thousands
01:05:18 - of businesses you know get off the ground and how often would you say someone is kind of not winging it but they're kind of executing right let's get into the execution part of it let's
01:05:28 - say they got the idea they got a bit of capital they got something to kind of get it moving the execution part of it like what what is the mentality and like maybe the
01:05:38 - behaviors um and then the tactics that you see that's a great question so one of the things is is trying to remain objective when you launch a business because people are so emotional right
01:05:50 - about losing money cuz in this country particularly in Australia it's we have people like when you step up and you go I'm going to start rival media I'm going to go out my own I'm
01:06:02 - going to do this secretly a lot of people that are in your world if you're coming out of the bucket still I call it the crabs in the bucket you know there's always people want to P you back in the
01:06:11 - bucket secretly people are G oh hey to your face dang oh that's so exciting and then they sit back and buy the popcorn and just can't wait for you watch you fail to watch you fail I knew it cuz
01:06:21 - launching a business it's a bit like going up skydiving right you go up in the plane you strap on your shoot and then you go what the [ __ ] was I thinking right and you're looking down your San
01:06:30 - land I'm going to jump into that area of the Jungle over there that's my spot I reckon I can dominate there right and then everybody else is watching from the ground with the binoculars go Dan's
01:06:39 - about to jump this could be good this could be real good they see they're waiting for you to fail right so the the mindset that I think is so important when you
01:06:48 - start is you do you are going to be emotional you are going to um uh be this this way back about it but it's so important that you're objective like just going Hey listen I'm going to build
01:06:59 - the best web page I can I'm going to get the a guy who knows about running traffic to that web page and then I'm going to turn the ads on and I'm going to talk to people and I'm going to see
01:07:11 - if I can sell it and I could be wrong and and it's really important right now this is very counterintuitive from the personal development mov because I never never never give up right but the rest
01:07:22 - of that quote from Winston Churchill is except to convictions of higher knowledge right or something to to to that effect unless you find a different truth basically oh that that you were
01:07:33 - wrong it's like the Jack quote give up fast it's like if you if you end up going into a relationship and the girl's awesome but then she's a complete psychopath yeah when you get to know her
01:07:46 - better get out yeah right don't stay right we can make it work no matter what no yeah I've read my Tony Robins book never quit right and you're just going to run into brick wall after brick wall
01:07:57 - and you're going to wake up 40 and broke and discouraged you got to know when to Pivot when to walk away when the transition no when to hold them no when to fold them no when to walk away no
01:08:05 - when to run yeah and so you got to go into it and and and that's really counterintuitive because you go oh I'm I'm not going to quit I'm not going to so you got to go and say I'm going to do
01:08:14 - everything I can so what I do is I go what are the things that need to happen in order for this sale to occur I need a great website M I need traffic going to that website I need people to call me
01:08:24 - right um and then I need to talk to real customers and and tell them the price and say would you like one right now if it's not working I don't quit
01:08:33 - immediately what I do is I sit down and I write down a list of everything I could possibly do that I'm not doing because it's inevitably things that you have just been lazy on like have I
01:08:43 - optimized the site have I spoken to a an an optimization expert so go to clarity.fm right which is a website where you can hire people by the minute um like uber for a advice okay right so
01:08:55 - you put yourm yeah yeah it's an Uber for advice you put your credit card in there's a per minute rate to speak to an expert and these are legit experts on stuff so find the number one website
01:09:05 - conversion person in near the industry you're in and just pay them 10 bucks a minute speak to them for 15 minutes or an hour spend a few hundred if necessary they look at your website and they go oh
01:09:16 - man this is what you're doing wrong and then you change that and if it still doesn't work and you've done the other five things that you audited yourself it still doesn't work you you maybe just
01:09:26 - cuz there's a lot of things that can go wrong with the website the photography the copy the design could be your the ux the UI the SEO there's so many things you got to isolate all the things if
01:09:37 - it's not working that you could possibly be doing better and then you got to go fix those things as fast as you can in Silicon Valley they say fail fast and fail forward which means figure out as
01:09:46 - fast as you can why it's not working is it fundamentally that your idea just isn't a product Market fit that's what that that's the termin ology is there a product Market fit with with our Amazon
01:09:57 - course there was a product Market fit Australia wanted to learn how to sell on Amazon to Americans from Australia get paid in US dollars they wanted it right and they wanted it from somebody who was
01:10:09 - not a [ __ ] and I that's basically was my business model people want to learn it and they want to learn it from somebody who's straight up with them and don't be a [ __ ] don't be a dick you
01:10:16 - know that was actually in our in our um terms of service we're had a no [ __ ] policy and um that's why we interviewed everybody yeah so we interviewed our clients after they signed up to make
01:10:27 - sure they weren't a [ __ ] and and and so that was the premise of my business quality education delivered by non- [ __ ] and yes that was a product Market fit and boom we had fire right
01:10:40 - but sometimes you go actually Australia doesn't really care about selling on Amazon that you were wrong we weren't wrong but we could have been the toilets I was right people do want a better
01:10:49 - toilet solution they are prepared to pay $2,000 for a quality americanmade product right product Market fit so you've got to figure out really quick as
01:10:59 - inexpensively as possible do you have product Market fit or not and be open to the fact you could be wrong because a lot of smart people are passionately wrong yeah and be open to the fact that
01:11:09 - may be leaks in your bucket your website might be leaking you don't know it get an expert to come in and consult your chances of getting it right the first time are super low yeah and accept that
01:11:18 - as a new entrepreneur it's not if you're going to fail you are going to fail yeah go and get punched in the face and get used to it it's inevitable it's that's life if you think you're going to get
01:11:28 - into boxing and not get hit dude don't go into entrepreneurship you're going to get kicked in the nuts the [ __ ] face everything but the question comes back to what kind of Life do you want yeah
01:11:38 - that's it get over the fact you're going to fil you are yeah it's an interesting one because like you know Gary talks about how entrepreneurship is kind of now cool yeah it's a popular cool thing
01:11:47 - to do yeah whereas like when you know even when I was growing up as a kid it wasn't like very public that that was a cool thing like I didn't have social media when I was a kid not until I was
01:11:57 - like 14 we had Myspace or whatever um but would you say like there's there's an X Factor or a benefit to kind of knowing about the world of business pre social media as what it is today do you
01:12:10 - think there's there's some skills or something that may be um operating in that world that can help in this world I think the biggest thing is not really that's sort of how I um I would frame it
01:12:25 - but I think the biggest learning if you're thinking about Old World New World Gary ve is the king of this yeah young people today seriously do not realize how freaking amazing and
01:12:37 - Powerful social media is that that oh my God like I I had dinner the other night with uh a young kid who follows me on Instagram him and his they both live here in Sydney actually and they I've
01:12:49 - been mentoring one of them since he was 16 he turned up at one of my events and I just looked at this kid and he was just full of beans and optimism and I just said M if you want to have a chat
01:12:57 - just let me know I just sort of Point him in the right direction he's now 23 and um they rang me the other day and said we're coming up to Brisbane me and my business partner can we take you to
01:13:06 - dinner as a thank you and they took me out to dinner the other kid Chris he went on Tik Tok eight weeks ago right organically on Tik Tok and he started talking about his breakup with his
01:13:16 - girlfriend now admittedly he's a good-looking rooster and um his girlfriend was hot they broke up and he just did these videos just saying this is what I'm dealing with this is what
01:13:24 - I'm going through mhhm you got 500,000 organic followers in 8 weeks he showed me the metrics he's had 53 million unique views of his videos in eight weeks wow I'm like what the [ __ ]
01:13:38 - like I grew up delivering news papers on a BMX and I did two yeah I got paid 13 cents of paper or some [ __ ] I can't remember I did it in um in rockampton
01:13:47 - when I was a kid got chased by dogs and sweet by magp my income was limited to how far I could Rob my BMX after school there was no social media there was no internet the reach is is insane it's
01:13:59 - bananas in 8 weeks yeah I met with a A friend of mine a young a real estate agent who's crushing it he's 22 Mak $700,000 in net income last year not gross Commissions in his pocket after
01:14:12 - two years in real estate right and I'm like and he's got a mentor he's one of my best friends and I said to he's one of the top I think the top um Ray White commercial agents in the country
01:14:24 - is his mentor and I said to him mate you need to get all the values of my friend right who's the agent who's mentoring him you need to get all those values and follow everything he said but amplify it
01:14:37 - on social media and you will get to what's taken 30 years for him to achieve you'll get there in three yeah you know it is just it is the atomic bomb of business and it's in everybody's young
01:14:51 - hands now but people are not paying attention to it it strongly enough and I was late to this party because I was buying traffic like I was spending $3 million a year on traffic yeah in my
01:15:02 - education business and doing 15 you know to 20 yeah so um and I didn't pay attention to okay it's funny you know when you dm'd me Gary vent I told you this story but I I I didn't know but
01:15:15 - Dane DM yeah you can share the story it's kind of funny funny St it's a great story he was in the audience I was on stage with Gary ve and at that time things were pumping him life it was
01:15:24 - crazy crazy busy and he sends me a message saying could we catch up I was inspired by a talk or whatever now me being a [ __ ] I didn't respond right but I didn't even know right until I was
01:15:34 - at the one life event saw danne on stage I didn't know who he was I just watched him and he's just going on about how he hates the industry I'm like yeah well I was one of those guys on stage right
01:15:42 - anyway we connected after the one lifee event and then he DMD me again and and the ne so so here I am I look at danne 600,000 followers on Instagram or what what what have you got yeah 580 there
01:15:55 - 600,000 so and I see the message above was from 2018 hey my name's Dan you know can we catch up and no response from me and I'm like you [ __ ] [ __ ] right like here's this kid who was in the
01:16:08 - audience who's now got 600,000 meanwhile I've got like 30,000 followers this guy's got 600,000 huge lesson in that for me I'm like this guy smashed it and and I've just like he actually you
01:16:19 - activated me and you know this right because you got on stage at one life and said this is how I did it I just spent 3 months lockdown committed to Instagram I went all in on it and I went you know
01:16:29 - what [ __ ] it I'm going to do exactly the same thing and so I walked out of one life I didn't really know how to grow my Instagram I just watched you and I watched Matt pcel and I watched all
01:16:37 - these guys and and every young person who's crushing it I just asked them like what are you doing like when I went with Chris I said how do you make your video like that how how you got the blurry
01:16:45 - background he goes oh cinematic effect I'm like good to know that's how [ __ ] dumb I am right with this stuff but I started posting every single day the asset I had was I 3,000 videos in my
01:16:54 - library perfect literally right like we did 3,000 videos in six years this bananas right but but I never used them right so I got Med hides meded and d and I made a lot of mistakes but my account
01:17:05 - grew dramatically went from 23 to over 30,000 in 6 weeks wow and I texted you and I was like Dan this shit's awesome and I've got my DMs now on fire I've got people like dude how can we work here
01:17:16 - this and that and that d da da and I've gotten so much better um at it so anyway the the point is to close this this this point off is that the the the old world people like me you know like when I was
01:17:28 - your age the I I got my first email address that that was just something like we'd all sit around and go you got an email just what what's email and we start talking to each other
01:17:38 - and you know the the dialog I remember I remember being like 12 years old I had a girlfriend and um she's like do you have an email and I was like what's an email she's like we can talk at night if
01:17:48 - you've got MSN I'm like what are you talking about I remember going home Windows 95 PC going hotmail.com creating a terrible username one of my first ideas was to
01:17:58 - the launch hot female.com to see F I thought that was a good idea but but yeah anyway so that's that's what I would sort of signal to people listening to this is yeah you if you've got those
01:18:11 - business principles that we've talked about here that you you got you understand you need a great idea you need to get your head around capital and then you just need to execute and you're
01:18:20 - either on your own or with other people and if you're starting out don't don't try to be a hero what you want to do like real entrepreneurs have multiple businesses usually uh through their life
01:18:31 - don't try to keep it all to yourself your job when you're first starting out is to have a win even if that win is only to go from you know you turned $2,000 into $10,000 or you turn $110,000
01:18:42 - into a little business that you know makes $10,000 a month that business is worth a 100 Grand you know easily because 10 grand a month profit is 120 a year you'll sell it for easily 120
01:18:53 - probably 250 right if you can go and sell your first business for 100 grand or 200 Grand man you are a rockar and and the opportunities that are going to come to you at that level is different
01:19:04 - right like it's relational and and just so get the idea get the capital get a team with you that can execute and go from zero to one yeah and um and and if you combine those basic principles with
01:19:16 - the power of social media um and if if some of you are listening right now going oh yeah but I haven't got the gift of the gab like Adam or don't I'm not as cool as Dane right there are so many
01:19:26 - ways to build social media now that that isn't like when I was touring with Gary I was backstage in Orland having a chat with him he said dude we've got clients that are crushing it with cartoons on
01:19:35 - LinkedIn yeah they've built massive followings who are got a business brain but are great at visually demonstrating through cartoons and they've built enormous followings there's there's
01:19:45 - accounts on YouTube that have no face to them where they write narration using an AI voice and then Boll which and and that whole AI space now yeah so just go from zero to one I saw an amazing video
01:19:59 - of a kid the other day he said I wanted to start my own AI company um which writes viral scripts for um uh Instagram right and so he used a no code developer it was $1,200 and so he said I can put
01:20:13 - that on a credit card so and he documented the whole thing in a video and um I might give you the link so you can drop it in the notes for people watch and he said this is my journey of
01:20:22 - launching my first AI company with $1,200 wow and the bit that he so he had the idea he was able to get the capital from a credit card and then he goes but I need to execute I don't know how it's
01:20:33 - it's only 10 bucks a month to subscribe so I haven't got any money for Google so how do I do this so he reached out to these YouTubers who had big AI focused accounts and he said I'll give you uh I
01:20:45 - think it was 50% of the company if you partner with me wow and so chose one guy who on his you uh on his YouTube account said hey we've got this new product it's I think it called the script writer or
01:20:56 - AI script or something I'll give you the link anyway we'll put it in uh we'll put it in put in the show notes in the show notes yeah and so this kid then had a YouTube uh um uh guy promoting it and uh
01:21:08 - is it script AI it might be script A I'm not sure that's all right we can look later very simple and um I don't think it's that one I'll send it to you but it was um and and I was just like that's
01:21:18 - perfect idea capital and executing he realized his weakness was the executing he didn't have distribution so so once you get that model into your brain you go okay do I really have the skills to
01:21:29 - distribute this if it's a lowcost product how are you going to distribute it well go and get an influencer who has the attention and like you right you've got power now because you've got 600,000
01:21:39 - followers so what would be a logical product that danne could endorse and give him half your business and go from zero to one yeah right and then it's easy for Dean to say Dane to say yes to
01:21:51 - because it's a product Market fit for his audience if it's a really great product um and and so on so I've got a couple products in development right now that I'm going to distribute to my
01:22:00 - followers because a lot of my followers are interested in Peak health and different things as well at 50 like I'm 50 now nearly um so yeah if there's a great product Mark fit you know you just
01:22:11 - need distribution which is the execution piece yeah and I think execution it's um there's no one road map I think often times you probably get asked this as well when I speak at events people are
01:22:22 - like what's the thing up the one thing I need to do and and and and the best formula that you can really distill it into is like idea meets Capital meet execution that's that's as raar as it
01:22:33 - really gets if someone came to me and said Hey listen i' I've got a um uh you know this product which is this amazing health drink that's uh neut Tropic right and I go okay that's that's a big Trend
01:22:46 - right now yeah yeah you got a new Tropic Shake okay cool and what's great about it well it's got five things in it instead of one everybody else has got one thing this is five things I'm okay
01:22:54 - great how much money and you go I need money I'm like okay well before we talk about the money how you going to sell it and they're like well my best friend is Kim Kardashian and I'm like oh okay so
01:23:04 - you got distribution if it's Kim Kardash well she's probably not the best fit but let's say Joe Rogan who's into that great fit yeah so Joe Rogan's my best
01:23:12 - friend he's agreed to distribute it but we need half a million dollars to create the supply if I can verify that Joe Rogan is prepared to endorse this thing if
01:23:22 - there's half a million be I will invest right because you've got the idea you've got the execution all that's missing is the capital that's what I mean by okay so sometimes the Gap could they've got
01:23:31 - both ends yeah the capital is is the challenge yeah and it doesn't have to have the margin in it for traditional traffic because you've got Joe and there's so many ways to create a
01:23:43 - marketing mix like you know we we were looking at the trends and Matt talked about this Matt pel shout out to Matt um we were looking at like the power of a personal brand currently is insane
01:23:53 - like you used to have Gatekeepers to become a famous celebrity like if you wanted to make it in Hollywood you had to bust it for 10 years if you wanted to be a musician you relied on the record
01:24:02 - labels now you can distribute straight to SoundCloud or you can just produce film and put it straight on YouTube like it's like you said I think like the the old economy was shaking hands cold
01:24:14 - calling door knocking like the old school stuff what what I think is special though is if you can kind of bring some of that skill set into social media like you you weaponized your
01:24:24 - social media immediately and a lot of people I had a I had a guy in here just yesterday 15 million views um uh 10 million followers doesn't know how to monetize you know it's it is the same
01:24:37 - Matt yeah that's where I'm going after this podcast I'm going to hang out with Matt for his training today yeah he's a legend right he such a smart incred incredible guy but he's working with
01:24:47 - Janine Alice he's working withis all these guys and he's a very smart lovely lovely person to yeah but you know you don't need a big following like I've only got a relatively small following
01:24:58 - right yeah I did just this is what woke me up I I thought you know what I wouldn't mind doing a seminar I just sold a couple of properties so I I wanted to teach commercial property I
01:25:06 - sold two of my buildings recently for just under 10 million bucks which I bought for you know three right um so I sold them the sale was in the newspaper and I had people saying hey um you know
01:25:19 - how do you invest in commercial property I'm like you know what I haven't done any speaking for ages I'm just going to put on a two-day event where I teach commercial property and what I'm doing
01:25:27 - now with my toilet's business that was it that was the whole thing right I don't want to [ __ ] around with a fancy landing page I didn't want to send an email to my database nothing I just went
01:25:36 - onto my Instagram account this is before you before I fired it all up I was doing nothing man I was just sitting there with 20 23,000 followers I'd post I hadn't I think I'd done six posts in 18
01:25:46 - months well nothing so I went on there I put up a post said hey guys I'm thinking about doing this two-day event um here's a sale that was in the paper I'm not telling you just to boast I'm telling
01:25:55 - you just to show that I know what I'm talking about I knew I I want to show you how I did this I created millions of dollars profit into my pocket in in under three years um if you want to
01:26:05 - learn it I'm going to do a two-day event at this place uh it's two and a half Grand a ticket I'm not going to do it unless there's 50 people turn up because I can't be [ __ ] I'm putting in the
01:26:15 - time to put together the deck and all the effort unless that's that's what I would need to make yeah in order for me to put on the show I want to put on and to spend the time necessary to put this
01:26:25 - together at the level I want to do it so it's 50 it's it's 50 people minimum pay me now um just DM me I'll give you my bank details I don't even have credit card processor right I'll just give you
01:26:35 - my bank details send me a screenshot of the money going in if it gets cancelled because I can't get 50 people to come I'll just refund you yeah right that was it right that was my pitch I did six
01:26:47 - posts on Instagram six posts zero cost of marketing had $170,000 in sales in five days dude in five days and you know what that was that's the OG [ __ ] I'm talking about trust you like my currency
01:27:02 - is trust yeah and and Matt talks about you know there's relevancy and then there's um Authority yeah and a lot of people have relevancy as in people are watching them there's hundreds of
01:27:13 - thousands but they can't go out there and say hey come and give me two and a half Grand to learn about making money CU I don't know how to but you have that credibility cuz you you got I got I got
01:27:22 - a $10 million sale in my hand here you know I've been bringing your name up all week and everyone's like yeah I know that guy yeah big audience but I've got credibility because I have built I've
01:27:31 - built I've done 75 million in sales on on that last business I've done tens of millions in sales in other businesses so I've got credibility right and so and that there's only one way to get
01:27:41 - credibility and that's through doing the work you can't buy it you can't buy the followers fake it f it you can't you it it doesn't matter that I don't look like you know some good-look dude like I'm an
01:27:51 - average looking guy but I've got the results and so that's what that's that's the real hard earned thing and in social media the frame is what matters and um a lot of people who do have the success
01:28:02 - have got to get better at putting the frame around that success like Alex hosi said you know if you're at a party and somebody comes up I know we're almost out of time yet somebody comes up to and
01:28:10 - says you're at a party and you're talking to somebody and and that you're just like oh yeah whatever and they walk away and then somebody comes over and says you know that guy you were talking
01:28:18 - to is a billionaire you're like what the [ __ ] I should have listened I should ask some more questions right cuz the frame just changed yeah and so the frame does matter and in Australia that does not
01:28:27 - come natural to people like you look at Simon beard right yeah Simon is so [ __ ] lowkey it's so under the radar like if you saw Simon just at a coffee shop or you nothing he's dressing like
01:28:38 - you as in the Culture Kings gear right yeah but then somebody says you know that Simon right like he built culture King to of 600 million like what the [ __ ] now all of a sudden you listen to
01:28:47 - the guy because the frame changed and in Australia if you want to become in social media it's very hard and this is what I was talking to the young real estate age goes I don't want to come off
01:28:55 - as a [ __ ] I said well you know you're 22 you made 700 Grand the way I would do this and say listen guys I'm just going to tell you what I made last year not because I want to be in wne
01:29:05 - Caren not because I want to boast about it because I want to inspire you and I want to tell it's possible CU I did not think it was possible adding a frame to it yeah you got to pitch it in the right
01:29:13 - way but if you're not prepared to put yourself on the hook for your story you're just going to have relevancy you don't have authority and the authority comes from getting the result and then
01:29:22 - telling people about the result that's why I said at the start hey I did $75 million in sales cuz previously I never did yeah but I tell it now because then people go oh [ __ ] maybe he doesn't know
01:29:32 - what he's talking about yeah I do but I did I never flaunted that throughout the time and I should have done it in the right way um it is a big fear in Australia because i' I've had a really
01:29:42 - good conversation with Simon about this and something he shared with me when we were doing a we were doing like a little sorry a little documentary thing on him um two weeks ago and and he was saying
01:29:51 - that dude like all the stuff I have now the boat the house the penthouse like the lifestyle the traveling he's like this is my exit money uh for the first 10 years of running Culture Kings he was
01:30:01 - making 150 Grand a year when his company was doing 50 mil like he's he's extremely humble and he was putting it all back in and it wasn't until T his beautiful wife said to him like dude we
01:30:13 - probably need to like take some divid ends out just you know for security and look after our family and and um you know now now he's he's sitting he's sitting pretty but you know even someone
01:30:23 - of that caliber is like I don't want to look like a [ __ ] you know and I think it's it's um it is a part of our culture CU if you go to the US and I've saw you talk about this in your feed the
01:30:33 - culture in the US and the culture in Australia is quite different dude yeah Australia's getting better though it is it's changing when I when I when I was in quick story I know we over time but
01:30:42 - when I was in LA and I bought myself when I had my first 100 Grand month on Amazon yeah I went and bought a Bentley convertible right yeah and uh paid cash down in um Los Angeles I went to pick
01:30:55 - this thing up and I was excited right I went down there and there dark blue with the tan interior you know beautiful and uh I got there and there was this big black guy there and he goes so you're
01:31:06 - the [ __ ] guy who bought my car and I'm like what do you mean he goes and he was the assistant coach for the Lakers oh wow and he and he said I came down here to buy this car today but they told
01:31:15 - me it's already sold yeah he go congratulations brother you know I'm so stoked for you and I'm like [ __ ] how cool is that right then wow man so was actually giving flowers yeah and then I
01:31:24 - then I drove this thing out people were pulling up next to me at the lights brother I love your car man that's sick that's so inspiring Uber drivers and I'm like [ __ ] man like in Australia I
01:31:35 - probably would have said what [ __ ] wanky you know like look at this guy you know but there they celebrated it man like and they they loved it you know and that was the first reward like Simon you know
01:31:45 - not no not a Simon's level of course but but i' just invested into the business b b then eventually I just that was the first thing I bought out of my successful Amazon business it is
01:31:54 - changing though because we have this thing where it's like ah Australia has tall poppy I'd say I don't know the generation that's coming up like the Millennials Gen X and and gen Z they're
01:32:03 - very different they're they're a lot more celebratory a lot a lot more aware of the power of social media and I guess we're becoming homogenized between the UK and the us because we're all online
01:32:13 - together all day anyway so it's the culture integ I I just bought Ferrari and and the the young people men they come up like dude sick car like you know and like love it can we take a photo
01:32:24 - it's definitely changing and it's changing for the better wow man so I guess like what's on the horizon for you man like what are you walking into now we've had some great conversations
01:32:34 - together and I'm excited for you because I I I really I really see you as someone that is a rock star you you have a big heart you love teaching people you you have great connective tissue in your
01:32:45 - communities you're not trying to rob people and take something from them like what what's your passion now what are you what are you trying to bring into the market yeah so for the last 8 months
01:32:52 - I've been a bit lost um since I wound down the education business yeah uh that I was in and I've just uh in the last few months I've really become very crystal clear to me now that what I want
01:33:03 - to do is teach um for for the rest of my life really so I'm going to be coaching um uh doing some life business coaching um I'm I'm starting a podcast um which I'll let you know about when it's live
01:33:16 - we're setting up proper Studio like you guys so it's going to be uh podcast is sort of central to it bringing interesting guests that we can talk to and learn from there's four of us on the
01:33:26 - Pod um as Yankers the life coaching business coaching stuff and um and then an annual event so we're going to run an annual event in Australia um which is going to
01:33:38 - sort of be similar to what I used to run in the past in terms of its values what we're there to do um the length you know not getting them in for a couple of hours or an afternoon but getting them
01:33:47 - in there for a multi-day event so that you come out having had a spiritual experience and I mean that in a nonreligious sense but you you're with your spirit family
01:33:57 - the crazy people out there that want to be creative that want to because entrepreneurialism is just you know expression of creativity it's it's publishing your art you know um it takes
01:34:09 - tremendous courage to publish art you're not you know you're not really an artist I don't think as Seth Goden if you haven't read the book Icarus deception I met incredible guy I interviewed him not
01:34:20 - long ago and just an amazing human being but he says when you publish your art it takes huge courage because it's open to criticism and and so we want to help entrepreneurs publish their art and be
01:34:31 - around a supportive community of people that are going to cheer them on and we're going to create a framework to be recognized in the only way that business is measured which is in profits um and
01:34:44 - then uh we'll probably have a recognition for people who've also used those profits to you know give back because I love to Ed educate liberate and then amplify their success um and
01:34:57 - and if if I can be involved in that for the rest of my life educating people liberating them from the 9 to-5 and then helping them to uh amplify and give back uh I think that makes for a pretty happy
01:35:08 - human being you know getting to do what you love being rewarded and so on so that's what I'm going to do so annual event starting next year in Australia yeah it'll be a cracking event it'll be
01:35:17 - Rockstar I'll be there man I'm excited oh M I'll have you on the stage you know your story we can crack jokes about how you didn't DM me and yeah no but it's good for all the older people my age
01:35:28 - listening to this you got to pay attention to these young people coming up otherwise you're just going to get old and and you want to listen and I do now a lot more listening to people like
01:35:37 - you and and I pay to go to Matt's events and come hang because you guys have just got some real advantages over us and and I'm so open to learning you know so that that's me so if people want to sort of
01:35:50 - um connect probably Instagram's the best Adam Hudson official just stay following there and you'll see what I'm doing over the next little while but I I just want to help man like I want to wake people
01:35:59 - up people out there are just so asleep spiritually Dead doing stuff they hate like a drone um and and I want to help people with the tools to to wake up to what really their potential is and it's
01:36:12 - so much higher people are not feeling as good as they could feel they're satisfied or used to just this lowlevel existence and I'm like man I feel on fire I'm nearly 50 and I feel better now
01:36:25 - than I did in my great thank you yeah I mean I've got my my diet right I've got my Bloods being monitored I I I look after the physical side I'm stimulated by what I'm doing I just wake up ready
01:36:38 - to rip the balls off the day you know and I I I I hope that for everybody you know I love what I do I love the people I get to meet and hang with and I love getting DMS from from people who you
01:36:49 - know I I got one last week from a guy I said Adam you don't know me but um I am the cousin of the guy who moves your houses and I went through moving properties there for a minute before I
01:36:60 - got my place now and he and and I my life hit rock bottom I became a removalist I was working with him and he said to me follow this guy Adam on Instagram and um two years ago he was a
01:37:11 - removalist and now he's doing over a million dollars a year in his own Ecom business wow 250 Grand last month and he dm' me say Adam you changed my life I never knew this was possible I followed
01:37:21 - you I implement everything you said I love that what a what a way to make a living just to help people man like and so that's what I'm going to do I'm committing the rest of my life to that
01:37:30 - and um and and the charity I can feel it in your voice and and just your energy I think like you know everyone has there forever passion and the thing that they really want to devote themselves to and
01:37:40 - you've had great successes in business and you still do with the beautiful toilet brand um and yeah man I I just I'm I'm learning so much from you as well like I learn a lot from you know
01:37:50 - just your approach and even just you sharing ice with me the other night on on the phone that sounds terrible ice method ice method um and uh yeah even even it got me to thinking about our
01:38:01 - business and I'm like okay cool like we've got ideas we're we're expanding into uh we're trying to figure out the capital and we're like we probably need to litness test these ideas a little bit
01:38:10 - more cuz I'm like pretty excited about it but just it got me thinking I'm like let's let's stress test a little bit when you stress test it man like think about how much more confidence you're
01:38:18 - going to have in the market you go hey we just turned $1 into two consistently with this idea now you don't mind going to the bank and saying hey boys give me half a Breck yeah you can have a bit
01:38:28 - more energy like I I proven this thing come on yeah people don't do it because they haven't got the confidence but if you've got the data yeah man like I took the data once I got the data I know I
01:38:38 - know that those ads are working I know that the website's converting yeah so yeah yep and and we can find you on pretty much every social media channel Adam Hudson Instagram's the best Adam
01:38:47 - Hudson official um will you reply to people's DMs I I rep reply to everyone's DMS personally let go come on same yeah I do I I reply to everyone personally people go who's this really I'm like
01:38:58 - it's really me and then they don't believe me I send him a voice note yeah please don't send me voice notes yeah because it's the one thing I don't like when you get a three minute voice note
01:39:07 - like I don't know this person yet so um yeah yeah it's like Matt was saying um there there's like a rule where I can't remember what he said Matt pcel he was saying that if you spend like 10 hours
01:39:16 - consuming someone's content on social media it feels like your brain doesn't know the difference between them being a friend or not yeah yeah and it's yeah people have that affinity and that
01:39:24 - relationship with you digitally you must have say you'll see it more when people turn up at an event to see you they sort of look at you like oh my God this is Dane right they feel like they know you
01:39:33 - right and it's this weird moment of dissonance where for them you know because they've only seen you on socials or whatever but you know I think everybody listening to this if you're in
01:39:42 - Australia or New Zealand or America or the UK or any of those countries we live in such an amazing time and the level of abundance and privilege that has been dumped on your head is beyond ridiculous
01:39:57 - and to not make the absolute most of your life is a slap into the face of to the billions of people that would literally die to be here yeah we are just beyond blessed it takes so much
01:40:07 - discipline to dive starvation here we are just we are just insanely insanely blessed yeah we're asleep at the wheel in our own lives and I want people just to go what am I doing
01:40:19 - like give yourself a big [ __ ] uppercut and realize you are the lucky few and I mean the real few like the data is if you're making over 50 Grand a year I think it is you're in the top
01:40:31 - half a percent of income earners globally billions of people make dollars a day you know so stop being a little [ __ ] and actually wake up and realize you are blessed and start from that
01:40:43 - place yeah and your world will start to open up and the access to knowledge and training and people the fact you can DM Dan or you can DM me and get a resp response these days that's amazing
01:40:54 - that's amazing it's unprecedented like Gary was saying this in one of his videos he's like marketing on content is free yes it's free you can you can go on your phone now and just hit live and 50
01:41:06 - people are watch it and like you said you sold out an event with barely any resources you're like yeah I'm doing this thing I need X send it to my bank but I invested like the years before I
01:41:18 - stopped doing I did every day I did a what I call carple coing I go live most mornings for 10 minutes just sharing what I'm doing and over time people trust you and they like you and they
01:41:28 - respect you and that's the pr That's the basis for any great relationships Warren Buffett's three rules do I like them do I trust them do I respect them if any of those are not there I'm out but that's
01:41:39 - what social media gives you the chance to do to build like trust and respect over time and you will never ever want for money even if you've only got a thousand true followers like Paul Graham
01:41:48 - wrote the the essay if you got a thousand real fans fans that truly love you you won't need to work for money you know there's so many ways to make money that article changed my life yeah fans
01:41:60 - thousand true fans but what's his name Paul Graham Paul gr he's the he's the founder of uh the incubator in the most successful incubator in um Silicon Valley why combinator yeah so yeah
01:42:10 - anyway so read that that changed my life CU because it just simplifies it yeah he's like um the thing that really hooked me was when he said like you know you don't need 10,000 followers blah
01:42:20 - blah blah you just need a thousand people to be like Adam's a good guy he's a rockar he's a rockstar I trust him and you can build one a day for three years that's it and you'll have a th fans so
01:42:29 - many people want it today they they just want it now I'm like dude just be patient play the long game you're 23 years old right dude slow down don't compare I'm 30 years in to my
01:42:41 - entrepreneurial Journey literally and you go but all of the success mostly came in the last 10 years like I had a 20e [ __ ] run you know so just just keep going it is worth it I can tell you from
01:42:53 - the other side it's worth it be patient seek to serve forget about how you're going to transact but when you want to transact with people it's written all over your face yeah ask how can I serve
01:43:04 - what are you dealing with how can I help you how can I help you how can I serve you and if you think about that for the first few years of your career man you you are going to be set for life up yeah
01:43:13 - and I think that that's the key and and I say this again and again and I rarely see it executed and we we both like you know CL like collabed on this kind of concept in in in a conversation that we
01:43:24 - had and it's like give it away for free dude stuff give your best stuff all it fre yeah how do I monetize it don't worry about it if you if you're good and you give it away for free people will DM
01:43:35 - you what can I buy from you legit people forget you're on a trajectory yourself you think you're giving away your best stuff you are but guess what you're going to be a better person tomorrow and
01:43:43 - you're going to have new best stuff yeah so you're going to constantly have new best ideas new best things to give if you're on the journey yourself if you're a fraud that isn't on a journey just
01:43:52 - trying to pitch people um then sure you're going to run out of [ __ ] do I'm never going to run out of [ __ ] to talk about because I'm always going to be doing it myself and if I'm not doing it
01:44:01 - myself I will shut the [ __ ] up about it cuz I got nothing to say unless I'm doing it myself yeah and um if you're out there in the world doing it yourself that's why I shared my journey of the
01:44:10 - toilets on my Instagram I said to guys hey guys I've just found this toilet I think I'm going to go and do this watch me build this live in front of you and the reason I did it is cuz I wanted to
01:44:19 - show people hey I've been out of the game a minute I want to apply the own principles that I teach and I'm going to show you how I turn zero well 200 Grand I'm going to use my own money for six
01:44:28 - months I'm going to get the Mone Bank to finance enough that I'm going to make it a million dollar asset in two years that's almost there now wow so from zero to a million dollars in equity in two
01:44:35 - years all I got to do is get the business making 300 Grand a year profit and it's a million dollar asset and I'll get my cash back in six months so that's an amazing story right and I did it in
01:44:44 - front of you and I didn't need to do it I'm working today like I don't have any money and I'm loving it because that's me deding the wool entrepreneur I [ __ ] love it I love seeing if the
01:44:53 - idea is right can I take it to Market in a profitable way and I'll do it in front of you on camera yeah and and and I'll share everything all the good things all the bad things uh if I [ __ ] it up I'll
01:45:02 - show you that too you know not if when there still things you know so I I just encourage people you know turn it up we we are just so blessed such an amazing time to be alive and um yeah good luck
01:45:14 - out there yeah well Adam thank you yeah I know you got a busy schedule I appreciate you dropping in man and um I always love hanging out with you and and just thanks so much for uh sharing all
01:45:24 - this amazing value with us and I'm excited to you know see your event when it when it pops up man next to you genuinely thank you for having me and to you guys in the studio that came in
01:45:34 - early this morning 7: a.m. start I really do appreciate and the listeners all you guys listening thank you for your attention for a split second it's just so valuable shout out cab shout out
01:45:43 - cam thank you so much guys thanks and uh we'll have to get you on again man yeah anytime happy to see you in the future bye for now bye [Music]